This Solicitation opportunity from Wyoming was posted on November 5, 2025. The submission period has ended. Browse the details below for market research, or find similar active opportunities.

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College Renaming & Rebranding: Creative, Planning, and Implementation Service

Closed

RFP #206389State & Local

Submission Closed12/09/2025, 12:00:00 AM UTC

Contract Overview

Solicitation details, issuing organization, response deadlines, documents, and interested companies for this government contract opportunity.

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NAICS: 512191

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POSTED

8 months ago

DEADLINE

N/A

AI Contract Overview

Laramie County Community College is seeking proposals from qualified firms or consultant teams to undertake a comprehensive rebranding and renaming initiative. The project involves guiding the college through a research-based and inclusive process to evaluate potential new names, craft a compelling brand promise, and develop a cohesive brand identity system. The selected vendor will collaborate closely with the college’s leadership, Board of Trustees, marketing team, and key stakeholders, conducting focus groups, interviews, and surveys across Wyoming, Colorado, Nebraska, and South Dakota to identify the institution’s unique strengths and differentiators. The scope includes creating a detailed brand identity package, including visual and written guidelines, messaging strategies, and a social media plan, with an emphasis on positioning LCCC as a modern, recognizable, and regionally distinctive institution. The project aims to clarify and strengthen the college’s identity, build stakeholder engagement, and ensure a successful brand rollout with measurable outcomes. The deliverables will include a new name recommendation, a comprehensive brand guide covering visual elements, messaging, and style, and strategic positioning tailored to diverse regional audiences. The contract is valued between $500,000 and $1,500, with a response deadline of December 9, 2025, and the project is designed to foster a unified, modern brand architecture that enhances recognition and aligns with the college’s mission across its service area.

General Info

Agency

Wyoming → Laramie County Community College

NAICS

512191 - Teleproduction and Other Postproduction Services

Place of Performance

WY, USA

Set-Aside

NONE

Documents

No documents available

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Timeline

PhaseClosed

PostedNov 5

Solicitation

Response DeadlineDec 9

Deadline has passed

Submission Closed

12/09/2025, 12:00:00 AM UTC

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Organization & Contact Information

AgencyWyoming → Laramie County Community College

ContactsNo contacts available

OfficeN/A

Organization / Agency

Wyoming → Laramie County Community College

Office AddressN/A

ContactsNo contact information available

Full Description

Laramie County Community College (herein after “LCCC” or “the College”) is soliciting proposals from qualified firms or consultant teams to provide comprehensive renaming and rebranding services. The selected firm will guide the institution through a research-driven, inclusive, and creative process to evaluate and recommend a potential new institutional name, define a brand promise, develop a brand identity system, and support rollout and change management. The selected firm will work closely with the Board of Trustees, the College’s leadership, its Marketing & Communications Team, and key stakeholders (internal and external) to: Conduct focus groups, interviews, listening sessions, and surveys within the LCCC service area and northern Colorado and Western Nebraska (alumni, community members, business leaders). Identify the College’s unique differentiators and help define its brand promise. Use unique identifiers to develop a comprehensive brand identity package (brand promise, positioning, messaging, video commercials, and visual elements) with a recommendation for a new name. Marketing positioning Vendor should include what LCCC should lean on as it markets itself. This should include what makes LCCC unique and differentiates it from competitors. This should be tailored to the various audiences in Wyoming, Colorado, Nebraska and South Dakota. Brand guide should include: Visual guidelines (fonts, colors, graphic elements and their usage) Written guidelines (how to frame all written text such as weaving in key messages into everything we do based on audience type and type of communication) Style for photo and video editing (types of shots, color casts, LUTs, etc.) Social media plan and persona Vendor does not need to create individual ads, only the overarching brand guide that the Marketing team will use to create materials. Project Objectives Rename the College. Clarify and strengthen the College’s identity and recognition across Wyoming and the broader region. Develop a compelling brand promise and value proposition aligned with the College’s mission. Build a cohesive and modern brand architecture and identity system. Foster stakeholder engagement and ownership throughout the process. Ensure successful implementation and brand rollout with measurable results. Project Schedule: