This Government Contract opportunity from Department Of Veterans Affairs was posted on May 4, 2026. The submission period has ended. Browse the details below for market research, or find similar active opportunities.
Digital Media Planning & Strategy
Contract Overview
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The contract seeks a vendor to develop a comprehensive digital media plan focused on the 17-county Dayton region, requiring detailed audience segmentation, precise platform selection, and geo-targeting strategies tailored to local demographics. The plan must include strategic budget allocation aligned with performance metrics, specifically aiming for a minimum of 5 million impressions and a cost per thousand impressions (CPM) of $7 or less. The effort is structured as a subcontract under NAICS code 541830, supporting the Department of Veterans Affairs through its 250-NETWORK Contract Office 10. Performance is expected to be measured against clearly defined KPIs to ensure efficiency and impact within the designated geographic area. The solicitation was posted on May 4, 2026, with a response deadline of May 20, 2026, at 4:00 PM. The place of performance is identified as Dayton, Ohio, with ZIP code 45428, indicating the primary operational focus is on this region. While no set-aside provisions are specified, the contract is part of a broader federal initiative administered by the Department of Veterans Affairs. Vendors must submit proposals that demonstrate a clear understanding of digital media best practices, regional targeting capabilities, and fiscal responsibility to meet the stated impression and CPM targets. The work will support veteran outreach and awareness efforts through a data-driven, performance-oriented media strategy.
General Info
Agency
NAICS
Place of Performance
Dayton, OH, 45428, USASet-Aside
Documents
This scope was carved out of 36C25026Q0487.
The full solicitation package (2 documents), including the RFP, is on the prime solicitation, not on this scope.
R708--Digital and TV Advertising Questions and Answers 36C25026Q0487 Dayton VAMC
AI Contract Breakdown
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Timeline
Submission Closed
Organization & Contact Information
Full Description
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