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This Government Contract opportunity from Department Of Veterans Affairs was posted on May 4, 2026. The submission period has ended. Browse the details below for market research, or find similar active opportunities.

Digital Media Planning & Strategy

Closed
Federal

Contract Overview

Solicitation details, issuing organization, response deadlines, documents, and interested companies for this government contract opportunity.

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NAICS: 541830
International
Executive Council - Notice of Planned Procurement - Executive Council- Notice of Planned Procurement-Integrated Media Planning and Buying
Solicitation # AB-2026-05428
The Government of Alberta is preparing to procure Integrated Media Planning and Buying Services through a forthcoming solicitation under AB-2026-05428, with a vendor engagement session scheduled for August 6th, 2026, to provide market input and clarify expectations. This initiative seeks a comprehensive, coordinated approach to managing advertising activities across multiple media channels, emphasizing strategic planning, media buying, optimization, and performance reporting to ensure consistent messaging, fiscal efficiency, and measurable public outcomes. The session is voluntary and non-binding, designed solely to foster transparency and gather industry feedback to shape a competitive, innovative, and value-driven procurement strategy without granting any participant an advantage in future bidding. Interested suppliers are encouraged to participate to better understand the government’s objectives, navigate media landscape challenges, and contribute to shaping a fair and effective procurement process. The procurement is led by the Executive Council, with Ajibola Hassan, Senior Category Specialist, serving as the primary point of contact via exc.cmd@gov.ab.ca. While no NAICS code or set-aside details are specified, the effort is focused on Alberta-wide implementation, with all performance expected to occur within the province. The solicitation will be formally released following this engagement phase, and all relevant details, including the virtual meeting link, are available through the official Alberta purchasing portal. Participation in the session does not obligate attendance in the RFP process but offers a valuable opportunity for suppliers to align their capabilities with the government’s goals and refine their approach ahead of the formal competition.
Executive Council

POSTED

about 1 month ago

DEADLINE

N/A

AI Contract Overview

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The contract seeks a vendor to develop a comprehensive digital media plan focused on the 17-county Dayton region, requiring detailed audience segmentation, precise platform selection, and geo-targeting strategies tailored to local demographics. The plan must include strategic budget allocation aligned with performance metrics, specifically aiming for a minimum of 5 million impressions and a cost per thousand impressions (CPM) of $7 or less. The effort is structured as a subcontract under NAICS code 541830, supporting the Department of Veterans Affairs through its 250-NETWORK Contract Office 10. Performance is expected to be measured against clearly defined KPIs to ensure efficiency and impact within the designated geographic area. The solicitation was posted on May 4, 2026, with a response deadline of May 20, 2026, at 4:00 PM. The place of performance is identified as Dayton, Ohio, with ZIP code 45428, indicating the primary operational focus is on this region. While no set-aside provisions are specified, the contract is part of a broader federal initiative administered by the Department of Veterans Affairs. Vendors must submit proposals that demonstrate a clear understanding of digital media best practices, regional targeting capabilities, and fiscal responsibility to meet the stated impression and CPM targets. The work will support veteran outreach and awareness efforts through a data-driven, performance-oriented media strategy.

General Info

Develop digital media plan for Dayton region targeting 5M+ impressions under $7 CPM.

Agency

Department Of Veterans Affairs → 250-NETWORK Contract Office 10 (36C250)View Agency

NAICS

541830 - Media Buying AgenciesView NAICS

Place of Performance

Dayton, OH, 45428, USA

Set-Aside

NONE

Documents

This scope was carved out of 36C25026Q0487.

The full solicitation package (2 documents), including the RFP, is on the prime solicitation, not on this scope.

View the prime solicitation

R708--Digital and TV Advertising Questions and Answers 36C25026Q0487 Dayton VAMC

AI Contract Breakdown

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No contract breakdown available.

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Timeline

PhaseClosed
Posted

subcontract

Response Deadline

Deadline has passed

Submission Closed

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Organization & Contact Information

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AgencyDepartment Of Veterans Affairs → 250-NETWORK Contract Office 10 (36C250)
ContactsNo contacts available
OfficeN/A
Organization / Agency
Department Of Veterans Affairs → 250-NETWORK Contract Office 10 (36C250)
View Agency Profile
Office AddressN/A
ContactsNo contact information available

Full Description

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Develop a comprehensive digital media plan including audience segmentation, platform selection, geo-targeting for the 17-county Dayton region, budget allocation, and performance KPIs such as 5M+ impressions and $7 CPM or lower.

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Solicitation # 36C25026Q0996
Solicitation 36C25026Q0996 is a combined synopsis and request for quote issued by the Department of Veterans Affairs, Network Contracting Office 10, for the design, build, installation, and training of a new audio-visual system at the Chalmers P. Wylie VA Ambulatory Care Center in Columbus, Ohio. The project covers the Large and Small Learning Resource Center conference rooms and requires a system capable of supporting in-person, virtual, and hybrid meetings with integrated Microsoft Teams functionality. The scope of work includes the de-installation of existing equipment and the provision of a display system with multiple monitors, an audio system with in-ceiling microphones and speakers, a control system with processors and interfaces, and a furniture system including a mobile lectern. The contractor must also integrate a VA-approved CISCO presentation rack system into the VA network and incorporate a government-furnished laptop as an input device. The proposed period of performance is from September 21, 2026, to December 31, 2026, and includes one year of support for service and maintenance. A non-mandatory site visit is scheduled for September 16, 2026, at 2:00 p.m. at the facility. All technical questions must be submitted to the contracting officer, Gina P. Crank, by September 18, 2026, with responses provided by September 21. Final offers, which must include a completed pricing schedule, product capability documentation, and a statement regarding the acceptance of terms and conditions, are due by September 22, 2026, at 2:00 p.m. Award will be made via a firm-fixed price purchase order to the response most advantageous to the government based on a comparative evaluation of pricing and technical capabilities.
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