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This Government Contract opportunity from Department Of Veterans Affairs was posted on May 4, 2026. The submission period has ended. Browse the details below for market research, or find similar active opportunities.

Digital Media Planning & Strategy

Closed
Federal

Contract Overview

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The contract involves developing a detailed digital media plan focused on the 17-county Dayton region, which includes audience segmentation, platform selection, and geo-targeting strategies. The plan must also outline budget allocation and define clear performance metrics, aiming to achieve over 5 million impressions with a cost per thousand impressions (CPM) of $7 or less. This subcontract opportunity is listed under NAICS code 541830 and is managed by the Department of Veterans Affairs through the 250-NETWORK Contract Office 10 (36C250). The response deadline for submissions is May 20, 2026. The work will be performed in Dayton, Ohio, with a specific zip code of 45428. The contract emphasizes cost efficiency and effective regional targeting within the digital marketing strategy.

General Info

Develop digital media plan for Dayton region targeting 5M+ impressions under $7 CPM.

Agency

Department Of Veterans Affairs → 250-NETWORK Contract Office 10 (36C250)

NAICS

541830 - Media Buying AgenciesView NAICS

Place of Performance

Dayton, OH, 45428, USA

Set-Aside

NONE

Documents

(0)

No documents available

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Timeline

PhaseClosed
Posted

subcontract

Response Deadline

Deadline has passed

Submission Closed

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Organization & Contact Information

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AgencyDepartment Of Veterans Affairs → 250-NETWORK Contract Office 10 (36C250)
ContactsNo contacts available
OfficeN/A
Organization / Agency
Department Of Veterans Affairs → 250-NETWORK Contract Office 10 (36C250)
Office AddressN/A
ContactsNo contact information available

Full Description

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Develop a comprehensive digital media plan including audience segmentation, platform selection, geo-targeting for the 17-county Dayton region, budget allocation, and performance KPIs such as 5M+ impressions and $7 CPM or lower.