Experiential Marketing Services for the Foodland Ontario Program

The Ministry of Agriculture, Food and Agribusiness is seeking a vendor to provide experiential marketing services for the Foodland Ontario Program. The scope involves planning and executing food sampling initiatives and engagement events across Ontario, including major grocery banners, discount banners, high-performing independent stores, and specialized events like the Royal Winter Fair. The selected vendor will deploy Brand Ambassadors to engage shoppers, communicate the benefits of local commodities, and prepare recipes using locally sourced ingredients. Responsibilities also include managing the end-to-end logistics of program materials, including inventory, storage, kitting, distribution, and fulfillment, with all materials offered in both English and French. The contract is structured for a three-year term with two optional one-year extensions. Performance is measured by a 96 percent coverage requirement for booked retail locations and other requested events. The award process is a four-stage evaluation consisting of mandatory requirements, a technical response focusing on staffing and logistics, an oral presentation, and a commercial evaluation based on a blended daily rate per activation and a percentage-based management fee. Compliance requirements include providing a nine-digit Business Number, Tax Compliance Verification, and proof of insurance and WSIB coverage, while adhering to the Occupational Health and Safety Act.