This Solicitation opportunity from Maryland was posted on March 15, 2024. The submission period has ended. Browse the details below for market research, or find similar active opportunities.

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Famli Full-Service Communications And Marketing Services

Closed

BPM043000State & Local

Submission Closed04/24/2024, 12:00:00 AM UTC

Contract Overview

Solicitation details, issuing organization, response deadlines, documents, and interested companies for this government contract opportunity.

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NAICS: 541214

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DOE02148 - Department of Elementary and Secondary Education

POSTED

30 days ago

DEADLINE

in 13 days

AI Contract Overview

The contract involves providing comprehensive branding and marketing services for the Family and Medical Leave Insurance (FAMLI) program in Maryland, aiming to establish a strong identity that raises awareness among diverse workers and employers statewide. The initiative is critical in preparing stakeholders for key milestones, including the July 2025 compliance deadline and the July 2026 launch of benefits. The branding strategy must be adaptable to the evolving needs of the program, which will experience significant growth and shifting priorities as the system is implemented. It must effectively communicate the system’s requirements, benefits, and excitement to both workers and employers, tailoring messages to their distinct needs and ensuring clarity amidst ongoing changes. Throughout the contract, the branding efforts will need to be dynamic, supporting initial compliance and knowledge dissemination, then shifting focus to raising awareness and encouraging applications for benefits. The messaging will need to be flexible enough to accommodate updates to program design and processes, ensuring consistent engagement and understanding. As the program develops, the brand must help stakeholders easily identify the system, comprehend its benefits, and foster enthusiasm, all while navigating the complexities of a rapidly evolving initiative. The contractor will work closely with the Maryland Department of Labor to deliver these strategic communications, ensuring the campaign remains relevant and effective at each stage of the program’s rollout.

General Info

Agency

Maryland → Department of Labor (Formerly DLLR)

NAICS

541214 - Payroll Services

Place of Performance

MD, USA

Set-Aside

NONE

Documents

Addendum 2 - MBE & VSBE Subcontracting Questions

q-and-a

High

BPM043000 Addendum 1 - FAMLI Communications and Marketing Services

amendment

High

FAMLI Accessibility Guidelines (Draft 03.29.2024)

specifications

High

Labor-FY2024-07 Addendum 2 - FAMLI Full-Service Communications and Marketing Services

amendment

High

LABOR-FY2024-07: FAMLI Full-Service Communications and Marketing Services

rfp

High

LABOR-FY2024-07 Financial Proposal Form

rfp

High

BPM043000 - FAMLI Full-Service Marketing Pre-Proposal Conference Summary

industry-day

Low

AI Contract Breakdown

Uniform Contract Format

Timeline

PhaseClosed

PostedMar 15

Solicitation

Response DeadlineApr 24

Deadline has passed

Submission Closed

04/24/2024, 12:00:00 AM UTC

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Organization & Contact Information

AgencyMaryland → Department of Labor (Formerly DLLR)

Contacts1 person available

OfficeN/A

Organization / AgencyMaryland → Department of Labor (Formerly DLLR)

Office AddressN/A

Contacts

Raelene GLASGOW

contact@example.gov

Full Description

FAMLI needs a strong brand identity that will raise awareness about the new system among Maryland workers and employers, especially ahead of the initial compliance deadlines (expected to be in July 2025) and benefits launch (expected to be in July 2026). The brand and marketing strategies will need to speak to a diverse set of stakeholders, including workers of all sectors and employers of all sizes. During the course of this contract, FAMLI will undergo exponential growth as the full system comes to fruition and the program will have a number of competing priorities. The branding and marketing need of FAMLI and the level of activity will fluctuate over time with the highest needs being ahead of the first compliance deadline (expected to be in July 2025) and when benefits are launched (expected to be in July 2026). Unforeseen needs and challenges are inevitable. The brand should help employers and workers alike easily identify the new system, understand its requirements, and get excited about its benefits. The benefits for workers are different than those for employers, and FAMLI needs a brand that can speak to both. The core messaging of the brand will need to evolve over time. In the initial phases of implementation, the brand will be leveraged to drive knowledge and compliance, especially amongst employers and workers who will see a payroll deduction. In the lead up to and after benefits launch, the brand will be used to raise awareness and encourage benefits applications. Additionally, messaging and creativity will need to be nimble enough to accommodate consistent changes to program designs and processes, as the system is being created.