License Agreement with Anheuser-Busch and Momentum

The City of Santa Monica has entered into a license agreement with Anheuser-Busch and Momentum to host the Pitchside Club, a temporary fan festival experience on the Santa Monica Pier in June 2026, in conjunction with the FIFA World Cup 2026. This event is designed as a 21+ adult-oriented soccer social club featuring live match watch parties and interactive soccer-inspired games and programming, creating a unique, high-energy destination for fans. The project is structured as a non-permanent installation with no expansion of existing pier infrastructure, relying on accessory structures such as seating, signage, and service areas that will be fully removable after the event. Environmental compliance has been established under California Environmental Quality Act (CEQA) categorical exemptions, specifically Sections 15301, 15303, 15311, and 15323, which collectively support the use of existing facilities, construction of small structures, normal operations of recreational spaces, and maintenance of cultural resources, eliminating the need for a full environmental impact review. The City of Santa Monica retains oversight responsibility and has filed a Notice of Exemption with the required certified documentation attached, serving as the formal basis for approval. The point of contact for the project is Rachel Kwok, Environmental Planner, who serves as the lead agency representative, though no formal Contracting Officer’s Representative or Contracting Officer has been explicitly identified. No financial terms, payment details, invoicing procedures, or contract value have been disclosed in the available documentation, suggesting a non-monetary or administrative licensing arrangement. The event period is limited to approximately 15 days in June 2026 with no specified delivery or shipment requirements, as the scope centers solely on event execution at the Santa Monica Pier. There is no evidence of competitive procurement, evaluation factors, federal acquisition regulations, or standard contract clauses, indicating this is a ministerial licensing action under local authority rather than a federal procurement. All submissions for the exemption were required to be mailed to Sacramento by the April 15, 2026 deadline, with no electronic submission options supported. There are no requirements for security clearances, key personnel qualifications, contract options, or socioeconomic certifications, and no federal entity identifiers or size status data are provided for the parties involved.