This Pre-Solicitation opportunity from Department Of Defense was posted on March 19, 2024. The submission period has ended. Browse the details below for market research, or find similar active opportunities.

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Marine Corps Recruiting Command (MCRC) Advertising Services Contract

Closed

M9549424R0001Federal

Submission Closed04/03/2024, 02:00:00 PM UTC

Contract Overview

Solicitation details, issuing organization, response deadlines, documents, and interested companies for this government contract opportunity.

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NAICS: 541810

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Agency of Record for Strategic Brand and Marketing Services/Agence attitrée pour les services stratégiques de marque et de marketing

Solicitation # f11eaa5d-5d6e-4f8b-9f1e-f6d856e07fdb

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TECCA - Massachusetts Connections Academy (MassCA) Commonwealth of Massachusetts Virtual

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4 days ago

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in 23 days

AI Contract Overview

The United States Marine Corps is seeking a comprehensive advertising support services contract to bolster its recruiting efforts in response to challenges posed by a shrinking pool of eligible candidates, including issues such as medical disqualifications and obesity. The contract aims to support the Marine Corps Recruiting Command in recruiting approximately 40,000 personnel annually across six districts divided into eastern and western regions. The services required include developing and executing strategic and tactical advertising campaigns across multiple media formats such as television, radio, print, internet, and direct marketing, to effectively reach and educate prospects and their influencers like parents and teachers. The contract will be awarded as a single, ten-year IDIQ with firm-fixed-price and cost reimbursement components, under full and open competition, with the goal of enhancing the Marine Corps’ visibility and appeal to potential recruits. The procurement is managed by the Marine Corps Installations Command headquarters, with the NAICS code 541810 indicating the focus on advertising agency services, and a size standard of $25.5 million. The solicitation was posted on May 31, 2024, with responses due by June 3, 2024. Interested parties can find additional details and submit their proposals through the SAM.gov portal. The contract is designed to provide a full-service marketing solution, ensuring the Marine Corps can meet its recruitment goals despite ongoing demographic and societal challenges affecting the pool of eligible candidates.

General Info

Agency

Department Of Defense → Commanding Officer

Contract Value

$22,233,587.08

NAICS

541810 - Advertising Agencies

Place of Performance

Arlington, DC, USA

Set-Aside

NONE

Awardee

WUNDERMAN THOMPSON LLC

Award Issued Date

12/12/2025, 12:00:00 AM UTC

Documents

No documents available

Documents will appear here when they are available.

AI Contract Breakdown

Uniform Contract Format

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Timeline

2 updates

PhaseClosed

PostedFeb 2

special-notice

Notice updatedFeb 8

The point of contact changed.

Notice updatedMar 19

Notice type changed from Special Notice to Presolicitation. Response deadline changed from Feb 16, 2024 to Apr 3, 2024. The notice title changed. The notice description changed. The point of contact changed.

Response DeadlineApr 3

Deadline has passed

Submission Closed

04/03/2024, 02:00:00 PM UTC

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Organization & Contact Information

AgencyDepartment Of Defense → Commanding Officer

Contacts2 people available

OfficeWASHINGTON, DC, 20380-1775, USA

Organization / AgencyDepartment Of Defense → Commanding Officer

Office AddressWASHINGTON, DC, 20380-1775, USA

Contacts

Christina Neto

Carrie YEARIAN

Full Description

MCRC Pre-solicitation Synopsis Details Type: Presolicitation Related Notice: Title: Marine Corps Recruiting Command (MCRC) Advertising Services Contract This is a pre-solicitation notice that a solicitation is anticipated to be released via the Procurement Integrated Enterprise Environment (PIEE) website https://piee.eb.mil on or around 03 April 2024. The Contracting Department, Marine Corps Installations Command (MCICOM) Headquarters, Arlington, VA, intends to negotiate a single award, firm fixed price (FFP) indefinite delivery, indefinite quantity (IDIQ) contract under FAR Part 12 - Acquisition of Commercial Items and FAR Part 15 - Contracting by Negotiation. This acquisition is being processed via full and open competition. The resultant contract will have a ten (10) year ordering period. The United States Marine Corps (USMC) requires advertising and marketing support to fulfill its Title 10 mission. These services help generate the requisite leads and aid USMC recruiters efforts in educating prospects and their influencers (e.g., parents and teachers). Recent studies have shown that the declining unemployment rate and perpetual military disqualifiers (e.g., medical and drug related issues, obesity) narrow the eligible recruiting population. These factors pose a challenge for each military service's ability to recruit and likely contributed to all other military services missing recruiting goals in fiscal 2023. Thus, effective advertising is critical to attract capable 17'24-year-old candidates for the USMC. The Marine Corps Recruiting Command (MCRC) Advertising Services Program is directed to support the recruitment of approximately 40,000 personnel per year to fill vacancies in both enlisted and officer programs. It supports 48 recruiting stations within six Marine Corps Districts that are organized into two regions: the Eastern Recruiting Region and the Western Recruiting Region. The purpose of this requirement is to provide full-service advertising agency and marketing support to furnish the supplies and services necessary to enhance the USMC's recruiting efforts. Contractor services are required to develop and execute an advertising strategy that includes a full range of services from the development of a strategic and tactical advertising strategy to the production of a wide range of advertising formats (e.g., TV, radio, print media, internet, and direct marketing). The North American Industry Classification System (NAICS) code for this acquisition is 541810 - Advertising Agencies, with the corresponding size standard of $25.5 million. This is not a request for proposals/responses, nor is this notice to be construed as a commitment by the Government to issue a solicitation or award a contract. Note: All prospective contractors must be registered in the System for Award Management (SAM) at https://www.sam.gov/portal/public/SAM/ prior to award of this contract. Solicitation documents will only be available via the Procurement Integrated Enterprise Environment (PIEE) website https://piee.eb.mil within the Solicitation Module. See attachments PIEE Solicitation Module Vendor Access Instructions and SOP PIEE Proposal Manager Offeror for instructions on getting access to the PIEE Solicitation Module and submitting your proposal. If you are not registered; the Government is not responsible for providing you with notifications of any changes to this solicitation. The solicitation will be available only as a direct download.