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Market Research & Campaign Strategy

Active
State & Local

Contract Overview

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This subcontract for Market Research and Campaign Strategy supports prime contractors working on projects for the Orleans Parish School Board in Louisiana. The selected provider will conduct detailed research on media consumption and parental behavior within New Orleans to develop strategic campaign plans and implementation timelines. The scope of work includes the delivery of a Comprehensive Campaign Strategy and a Market Research Report, with ongoing monthly strategy adjustments based on key performance indicators. This opportunity, categorized under NAICS code 541613, was posted on September 24, 2026, with a response deadline of October 27, 2026.

General Info

Subcontract for market research and campaign strategy for Orleans Parish School Board.

Documents

This scope was carved out of 27-0058.

The full solicitation package (1 document), including the RFP, is on the prime solicitation, not on this scope.

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EC ADVERTISEMENT AND MARKETING SERVICES

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Organization & Contact Information

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AgencyLouisiana → Orleans Parish School Board
ContactsNo contacts available
OfficeN/A
Office AddressN/A
ContactsNo contact information available

Full Description

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Performs market research and develops strategic campaign plans for prime contractors on Orleans Parish School Board (NOLA-PS) projects. Conducts research on parental behavior and media consumption in New Orleans, develops implementation timelines, and provides monthly KPI-based strategy adjustments. Delivers a Comprehensive Campaign Strategy and Market Research Report.

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