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Strategic Planning and Audience Development

Active

State & Local

Response Deadline10/29/2026, 04:00:00 AM UTC

Contract Overview

Solicitation details, issuing organization, response deadlines, documents, and interested companies for this government contract opportunity.

AI Contract Overview

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This subcontract for Strategic Planning and Audience Development supports prime contractors on recruitment projects for the City University of New York. The selected provider will perform extensive market research and audience analysis, focusing on demographic, geographic, cultural, and socioeconomic trends within the New York City market. These efforts are designed to create effective audience segmentation and global international recruitment strategies, requiring specialized expertise in public higher education and community college recruitment within NYC. The primary deliverables for this engagement include a comprehensive audience analysis report and a detailed digital marketing strategy. The opportunity is categorized under NAICS code 541613 and is associated with the City University of New York. Interested parties must submit their responses by October 29, 2026.

General Info

Subcontract for CUNY recruitment research and digital marketing strategy due October 29, 2026.

Agency

City University of New York (CUNY)

NAICS

541613 - Marketing Consulting Services

Place of Performance

NY, USA

Set-Aside

NONE

Documents

This scope was carved out of LAG-06908272026.

The full solicitation package (3 documents), including the RFP, is on the prime solicitation, not on this scope.

View the prime solicitation

Digital Marketing Services

AI Contract Breakdown

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Timeline

PostedSep 24

subcontract

Response DeadlineOct 29

Submission deadline

Response Deadline

10/29/2026, 04:00:00 AM UTCin about 1 month

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Organization & Contact Information

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AgencyCity University of New York (CUNY)

ContactsNo contacts available

OfficeN/A

Organization / AgencyCity University of New York (CUNY)

Office AddressN/A

ContactsNo contact information available

Full Description

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Performs market research and audience analysis for prime contractors on City University of New York (CUNY) recruitment projects. Conducts demographic, geographic, cultural, and socioeconomic trend analysis of the NYC market to develop audience segmentation and global international recruitment strategies. Requires deep knowledge of community college recruitment and public higher education in NYC. Delivers a digital marketing strategy and audience analysis report.

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