This Government Contract opportunity from Iowa was posted on May 29, 2025. The submission period has ended. Browse the details below for market research, or find similar active opportunities.
Media Plan Development & Analytics Reporting
Contract Overview
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AI Contract Overview
The contract calls for the development of a comprehensive data-driven media plan aimed at advancing conservation outreach campaigns through strategic station selection, precise audience targeting, optimized scheduling, and efficient budget allocation. The successful bidder will be responsible for designing media strategies grounded in analytics to ensure maximum impact and reach among target demographics, with a focus on delivering measurable outcomes for environmental messaging initiatives. The plan must be adaptable and responsive to real-world data, ensuring resources are directed toward the most effective channels and timeframes. In addition to the initial planning phase, the contractor must provide ongoing performance analytics and continuous optimization of media efforts throughout the campaign lifecycle. This includes monitoring key metrics, identifying trends, and making data-backed adjustments to improve engagement and effectiveness. The work is structured as a subcontract under NAICS code 541910, with a response deadline of July 3, 2025, and is issued by the Iowa Department of Administrative Services. All activities are expected to align with the state's conservation goals, though specific geographic performance details are not provided.
General Info
Place of Performance
IA, USASet-Aside
Documents
This scope was carved out of 2025-006.
The full solicitation package (1 document), including the RFP, is on the prime solicitation, not on this scope.
2025 WQI Cover Crops Cost Share Marketing Campaign
AI Contract Breakdown
Uniform Contract FormatNo documents to break down
The breakdown needs solicitation documents. None were found from this contract's source.
Timeline
Submission Closed
Organization & Contact Information
Full Description
Earlier notices in this NAICS code
Posted before this notice, open and closed
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