Medicare Decision Support Research

The Centers for Medicare and Medicaid Services is seeking qualified small businesses to support qualitative research efforts focused on developing decision support resources for Medicare beneficiaries. This task order demands advanced expertise in designing, conducting, and analyzing qualitative studies, with a strong emphasis on understanding and engaging diverse subsets of the Medicare population. Contractors must demonstrate proven experience in recruiting hard-to-reach demographics and applying research insights directly to the development of guided search tools and decision support materials that improve beneficiary understanding and choices. The effort is set aside exclusively for small businesses under the SBA’s Total Small Business Set-Aside program, with the North American Industry Classification System code 541910 reflecting its focus on scientific and technical consulting services. The work will involve close collaboration with CMS leadership, with the Program Point of Contact being Matthew Yuen and the Contracting Officer being Jennifer Davis. Although the place of performance is not specified, the research activities must align with CMS’s strategic goals and accommodate the needs of a nationwide beneficiary population, requiring flexible and culturally competent research approaches.