This Solicitation opportunity from Ohio was posted on October 16, 2024. The submission period has ended. Browse the details below for market research, or find similar active opportunities.

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ODOC-FY25-SFM Volunteer Fire Fighter Marketing Campaign Phase 2

Closed

SRC0000024272State & Local

Submission Closed10/30/2024, 12:00:00 AM UTC

Contract Overview

Solicitation details, issuing organization, response deadlines, documents, and interested companies for this government contract opportunity.

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NAICS: 541910

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Solicitation # RFP823

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POSTED

7 days ago

DEADLINE

in 2 months

AI Contract Overview

The contract involves a comprehensive digital media campaign aimed at promoting volunteer fire fighters through targeted advertising on various digital platforms. The agency will conduct detailed market research and audience analysis to identify the engagement patterns of audiences on streaming video and social media channels, comparing these insights with the campaign's target audience to pinpoint the most impactful advertising opportunities. Based on this research, the agency will develop a strategic media plan, recommending specific tactics, platform selections, and budget allocations to maximize engagement and reach, all subject to approval by the department. The agency will handle negotiations and purchase of media placements, ensuring adherence to the approved strategy and informing the department of any necessary adjustments due to budget constraints. Ongoing monitoring of ad performance metrics such as impressions, clicks, and shares will be conducted to optimize campaign effectiveness, with recommendations provided for adjustments as needed. Regular reporting will keep the department updated on campaign performance, industry trends, and strategic recommendations, including discussions on how to improve results if performance metrics do not translate into desired actions or website visits. The contract, valued between $50,000 and $150,000, is managed by the Ohio Department of Commerce and aims to enhance recruitment efforts through targeted digital advertising.

General Info

Agency

Ohio → COM-Dept of Commerce

NAICS

541910 - Marketing Research and Public Opinion Polling

Place of Performance

OH, USA

Set-Aside

NONE

Documents

Ohio Dept of Commerce - Media Planning & Buying Volunteer Recruitment Ads RFP

rfp

High

Quick Quote Standard Terms and Conditions Updated 8-9-24

4 pages · standard-terms-and-conditions

High

AI Contract Breakdown

Uniform Contract Format

Timeline

1 update

PhaseClosed

PostedAug 30

Solicitation

Notice updatedOct 16

Response deadline changed from Sep 5, 2024 to Oct 30, 2024. The notice title changed. NAICS code changed from 562111 to 541910. The notice description changed.

Response DeadlineOct 30

Deadline has passed

Submission Closed

10/30/2024, 12:00:00 AM UTC

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Organization & Contact Information

AgencyOhio → COM-Dept of Commerce

ContactsNo contacts available

OfficeN/A

Organization / Agency

Ohio → COM-Dept of Commerce

Office AddressN/A

ContactsNo contact information available

Full Description

3. SCOPE OF WORK/DELIVERABLES.3.1 Scope of Work Requirements.The agency will be responsible for the following:3.1.1Conduct market research and audience analysis.•Provide an overview of the audiences that engage with various digital streaming video platforms and channels and compare that to the target audience identified in this proposal.•Provide an overview of the audiences that engage with various social media platforms and compare that to the target audience identified in this proposal.•Information will inform the department and cooperating agency of the most impactful opportunities available to place digital video advertisements that achieve maximum views, engagement, and impact with target audience.3.1.2Develop a media plan and strategy.•Make recommendations on tactics to take to deploy videos to target audience.•Make recommendations on video/social media platforms to utilize to engage audience.•Make recommendation on other digital tactics that should be explored to drive optimal results.oMake recommendations on budget to put toward each tactic to ensure maximum impact.oAll plans and strategies are subject to department approval.3.1.3 Negotiate and purchase media placements.•Share a detailed proposal with the department that includes the proposed budget spend as well as tactics being explored.•Secure placement of video ads on channels/platforms in accordance with approved media plan and strategy.•Inform COM of any adjustments that need to be made due to budgetary constraints.•COM will approve all purchases.3.1.4 Monitor and optimize ad performance.•Monitor metrics related to video campaign performance, such as impressions, clicks, cost per click, and shares.•Utilize available tools to ensure ads are running at an efficient rate that meets or outperforms industry benchmarks.3•Provide recommendations on adjustments if needed due to budget or performance factors.•Provide any additional metric information on an as-needed basis.3.1.5Provide regular reports and recommendations.•Provide detailed weekly updates regarding campaign performance.•Share relevant observations and trends taking place in the industry that may be applicable to this campaign.•Discuss with department leadership how available metrics compare with leaderships’ observations. For example, if metrics show that the ads are performing at a high level, but that is not resulting in action or visits to the website, what steps should be explored/taken to improve?•Make recommendations regarding tactics and/or any other adjustments to help strengthen overall performance of campaign.•Provide information and/or meet in addition to the weekly meeting if requested.