Operation STOP Media Campaign

The Operation STOP Media Campaign is a solicitation issued by the City Manager's office in Newport News, Virginia, aimed at addressing the disproportionately high rates of opioid overdose deaths among Black individuals in the community. The project focuses on implementing environmental marketing strategies targeted at impacted neighborhoods, with needs identified through data gathered from emergency services and treatment centers. The solicitation was posted on February 6, 2026, with responses due by February 20, 2026. Key contacts for this procurement include Jake Van Dyke, Procurement Analyst, and Natalie Minton, Procurement Services Specialist. The initiative is designed to strategically influence behaviors and awareness around opioid use and overdose risk within vulnerable populations, leveraging localized data and community engagement. Supporting city infrastructure, such as IT architecture and standards, ensures effective coordination and communication for initiatives like this campaign by maintaining robust, secure technology platforms and streamlined resource management. While no specific technology needs or NAICS code are identified in the solicitation details, adherence to citywide IT standards likely facilitates efficient project execution and data handling. The focus on environmental marketing suggests a comprehensive outreach approach, integrating public health objectives with community-specific messaging to mitigate opioid-related harms and support intervention efforts in Newport News.