Public Relations & Media Outreach in Europe

The contract seeks a subcontractor to manage comprehensive public relations and media outreach efforts across key European markets with the goal of enhancing brand visibility and generating positive media coverage for Hawaii as a travel destination. Responsibilities include crafting and distributing press releases, organizing and executing media events, conducting targeted journalist outreach, and establishing partnerships with influencers who have reach and relevance in European audiences. The work must be strategically aligned to elevate Hawaii’s tourism profile through credible, engaging, and culturally appropriate messaging that resonates with European travelers. The solicitation is open for responses until August 15, 2026, and is categorized under NAICS code 541820 for advertising and public relations services. It is issued by the Hawaii Department of Business, Economic Development, and Tourism and is structured as a subcontract, indicating it supports a broader initiative rather than a direct government procurement. Performance is expected to focus on European markets, though no specific cities or countries are defined in the data. Interested parties must submit proposals through the official portal linked in the posting by the deadline to be considered for award.