R--Rural Re-Location Marketing Campaign Intent to Sole Source to a Service Disabled Veteran Owned Small Business
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The Department of Veteran Affairs, Program Contracting Activity Central, awarded contract VA701-13-R-0235 to Barbaricum LLC for the 2013 Military Base Awareness Campaign. This procurement was executed under the Veterans First Contracting Program authority, specifically 38 U.S.C. section 8127c and FAR 6.302-5, designating it as a direct award to a service-disabled veteran-owned small business. The primary objective of the campaign is to implement a recruitment marketing and advertising strategy targeting urban physicians during their daily commutes. The goal is to persuade these medical professionals to consider relocating to the nearest rural VA medical center to address staffing needs. The contract falls under NAICS code 541820 and was managed by the contracting office located in Independence, Ohio.
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Contract Value
$398,026.22Place of Performance
DC, USASet-Aside
Awardee
BARBARICUM LLCAward Issued Date
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