R--SOCIAL MEDIA MANAGEMENT AND ANALYTICAL SOLUTION

The U.S. Fish and Wildlife Service (USFWS), Contracting and General Services in Falls Church, VA seeks one or more social media management solutions (i.e., one or more tools) to enhance our use of social media for engaging with the public. USFWS will use the solution to schedule and publish content to our accounts, gather and analyze data about our account performance, and monitor social media channels for relevant content. The solution must accommodate a large number of users and accounts and must be capable of aggregating data for analysis across all of our accounts. Since 2010, we have used accounts with third party social media sites to engage with the public. Our social media portfolio now consists of Facebook, Twitter, Flickr, Tumblr, Youtube, Google+, Vine, Periscope, Slideshare, Pinterest, and Instagram. We operate more than 280 Facebook pages, 45 Twitter accounts, 9 Flickr accounts, and smaller numbers of accounts with other services. These accounts are managed across, and represent, all levels of the Service, from national programs to field offices located across the U.S. More than 300 Service employees manage Service social media accounts, usually as part of other responsibilities. We anticipate that our portfolio will continue to grow, both in the number of accounts with existing social media sites and in the number of distinct social media sites, as new social media tools are deemed helpful to our social media communication practices. Additional specifications will be provided in the statement of work. Evaluation criteria will be defined in the solicitation. This acquisition will result in a single contract awarded based on a best value determination. The associated North American Industrial Classification (NAICS) code for this procurement is 541511. The solicitation shall be set aside for total small business. It is anticipated the solicitation package will be issued around March 23, 2016, and proposals will be due 30 days after the solicitation is released. Work will begin immediately following award. All responsible sources may submit an offer which will be considered by this agency. Contracting Office Address: USFWS 5275 Leesburg Pike Falls Church, VA 22041 Point of Contact(s): Sarah DeLawder - contact@example.gov