Search Engine Optimization (SEO)
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The contract under the title Search Engine Optimization (SEO) seeks to enhance the organic visibility of graduate program content through comprehensive on-page, technical, and local SEO strategies. It is structured as a subcontract with a NAICS code of 541840, indicating professional, scientific, and technical services related to advertising, marketing, and public relations. The solicitation was posted by the University of Houston through the Texas SmartBuy portal, with responses due by August 20, 2026. The performance location is not specified beyond the agency's association with Texas, and no set-aside provisions are indicated. The goal is to optimize digital content to increase organic search traffic and improve discoverability for prospective graduate students across key search platforms, aligning with the university's broader enrollment and outreach objectives.
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TX, USSet-Aside
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