Student Recruitment & Equity-Focused Outreach Strategy Development

The contract seeks to develop and implement a comprehensive student recruitment strategy focused on increasing enrollment among underrepresented, first-generation, and low-income students across Massachusetts, with primary implementation centered in Boston. The work includes a detailed assessment of systemic and individual barriers these populations face in accessing higher education, followed by the design of targeted outreach initiatives tailored to address those obstacles. The approach must be equity-driven, with measurable goals to improve access, engagement, and retention, ensuring culturally responsive and community-based methods are prioritized in all activities. The subcontract is classified under NAICS code 541930, indicating it falls within the category of marketing and advertising services, suggesting that the winning vendor will leverage strategic communication, data analysis, and community partnership-building to execute the plan. The solicitation was posted on July 22, 2026, with responses due by August 14, 2026, and the performance location is firmly set in Boston, though state-wide impact is expected. The agency, RGT01 - Department of Higher Education, is seeking a partner capable of delivering actionable insights and scalable programs that align with broader state goals for educational equity and inclusive growth in postsecondary institutions.