Tobacco Use in Popular Media

The Centers for Disease Control and Prevention is forecasting a contract opportunity focused on supporting the acquisition and analysis of data to identify how youth are exposed to tobacco product marketing and promotion through popular media. The effort aims to gather and examine media content across platforms to understand the scope, nature, and reach of tobacco-related advertising and imagery targeted at or accessible to young audiences. This work will involve systematic data collection, analytical methodologies, and possibly digital surveillance techniques to uncover patterns of exposure that contribute to youth tobacco use initiation and normalization. The contract is classified under NAICS code 541910, indicating it pertains to other scientific and technical consulting services, and is administered by the CDC’s office with a designated program point of contact, Randi Tolstyk, reachable at kkq9@cdc.gov. The contracting officer position remains to be filled. There is no set-aside designation specified, and the place of performance details are not provided, suggesting the work may be performed remotely or at CDC facilities. The opportunity is listed as a forecast with a posted date of May 25, 2026, indicating it is a preliminary notice ahead of a formal solicitation. Stakeholders are directed to the HHS OSDBU portal for updates as the procurement process progresses.