TXANG Billboard Campaign

The Texas Air National Guard Recruiting Team is seeking a small business contractor to execute a static billboard advertising campaign in five major markets to support FY26 recruiting efforts, with a total small business set-aside under NAICS code 541850 and a size standard of $34.5 million. The solicitation, issued as W50S76-26-Q-A008, is a firm-fixed-price commercial acquisition under Simplified Acquisition Procedures, with a maximum funding ceiling of $100,000, and any proposal exceeding this amount will be deemed unacceptable. Offers must be submitted electronically by 1:00 PM CT on August 14, 2026, to 136.AW.MSC@us.af.mil, and offerors must hold a valid Unique Entity ID and CAGE code while certifying their small business status per FAR 52.212-3, Alternate I. The contract requires performance for one year from the date of award, with all deliveries FOB Destination to Lackland AFB, Texas, where the Government will conduct final inspection and acceptance; the contractor bears all transportation costs and risks until delivery. The evaluation process prioritizes deliverables—specifically the proximity of billboards to target locations—with all requested billboards within 2 miles being the most favorable, followed by those within 4 and 8 miles. Duration of the campaign and estimated impressions are also key considerations, with price being the least important factor in award selection, indicating a best-value trade-off approach rather than low-price technically acceptable. Performance must comply with stringent DoD marking and identification standards, including MIL-STD-130 for unique item identification using Data Matrix symbology compliant with ISO/IEC 16022 and MIL-STD-129 for shipment and storage labeling. All invoicing must be submitted through Wide Area WorkFlow, and the contractor must flow down applicable clauses to subcontractors, including UID reporting, cybersecurity prohibitions, and restrictions on procurement from designated foreign regions such as Xinjiang and Venezuela. Compliance with clauses related to whistleblower protections, former DoD official compensation, and prohibited telecommunications equipment is mandatory, and the contractor is expected to adhere to all Federal Acquisition Regulation and Defense Federal Acquisition Regulation Supplement requirements without deviation.