Cerita Sellers

Cerita Sellers serves as the primary contracting lead for the Defense Logistics Agency’s Land and Maritime division (SPRAL1), overseeing the acquisition of mission-critical defense-grade components essential to the operational readiness of expeditionary and mechanized forces. Her portfolio centers on procuring ruggedized electronics, power and control systems, armored vehicle subsystems, and specialized communication equipment tailored for harsh operational environments. She manages full lifecycle acquisitions—from market research and solicitation to contract award and administration—ensuring alignment with DLA’s strategic priorities in modernizing land and maritime platforms. Her work directly supports the sustainment of high-priority military systems requiring compliance with MIL-SPEC and DoD technical standards. Sellers maintains consistent working relationships with key defense contractors including AEROSPACE & COMMERCIAL TECHNOLOGIES, LLC, OSHKOSH DEFENSE LLC, RUTA SUPPLIES INC, MELTON SALES & SERVICE, and DUKE PRO INC. These partnerships are primarily performance-based, focused on delivering engineered solutions for advanced navigation systems, motorized vehicle components, and mission-critical power architectures. Her contracting approach emphasizes reliability, technical compliance, and supply chain resilience, often leveraging long-term agreements with vendors proven in ruggedized hardware and defense-grade manufacturing. Her procurement activity reflects a strong preference for unrestricted competition, with 98.5% of awards issued under no set-aside conditions, indicating a focus on capability over socioeconomic categorization. While small business participation is minimal at 1.5%, it is strategically directed toward qualified firms capable of meeting stringent military performance requirements, rather than being driven by socioeconomic quotas. Sellers’ primary NAICS focus areas include 334220 for radio and wireless communications equipment, 326211 for tire manufacturing (specifically for heavy-duty military vehicles), and 336390 for specialized motor vehicle parts. Her technical domain expertise lies in procuring ruggedized electronics, motor and generator systems, and propulsion components designed for extreme environmental conditions, ensuring interoperability across DoD platforms.