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AOI I: Market Research / Creative Development

Active
Federal

Contract Overview

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The SOF RACER contract, managed by US Special Operations Command under the SOF AT&L agency, focuses on Area of Interest I: Market Research and Creative Development. The primary objective is to secure innovative methods for conducting market research to evaluate foreign and domestic commercial, academic, and government capabilities that align with SOF concepts and technology interests. This effort is designed to support USSOCOM S&T in navigating future operating environments and meeting strategic planning guidance. In addition to research, the contract seeks creative development services to enhance newcomer onboarding, storytelling, and leadership engagement. Required deliverables include videos, computer graphics, storyboards, visual art, and other innovative media or commercial technologies intended to improve decision-making within the dynamic SOF environment. This forecast is categorized under NAICS code 541910.

General Info

USSOCOM seeks market research and creative development services for technology and strategic communication.

NAICS

541910 - Marketing Research and Public Opinion Polling

Place of Performance

Not specified

Set-Aside

NONE

Documents

0

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Organization & Contact Information

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AgencyUS Special Operations Command (ussocom) → SOF AT&L
ContactsNo contacts available
OfficeN/A
Office AddressN/A
ContactsNo contact information available

Full Description

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SOF RACER: As USSOCOM S&T addresses the USSOCOM Future Operating Environments, missions sets, and Capabilities and Planning Guidance, in addition to other strategic documents and partner collaboration products, obtaining innovative methods and new capabilities for market research is critical to understand the state of foreign and domestic commercial, academic and government ability to meet SOF concept, capability, and technology interest areas. Additionally, creative products are required to facilitate newcomer onboarding, storytelling, leadership engagement, and better-informed decision-making in the dynamic SOF environment. It is anticipated that these will come in the form of videos, computer graphics, storyboards, visual art and other media, or other new innovative commercial methods, technologies, or services.

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