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Clean Heat Program Marketing & Outreach Services

Active
State & Local

Contract Overview

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The Clean Heat Program Marketing and Outreach Services subcontract, managed by the Office of Sustainability and Environment in Washington, focuses on the development and execution of marketing strategies to support City of Seattle Clean Heat Rebate projects. The selected provider will be responsible for creating web pages, managing digital media campaigns, and distributing direct mail to educate residents about electric heat pump and cooking technologies. A primary objective of the contract is to prioritize outreach to diverse and underserved communities to increase overall program participation. Key deliverables include the production of marketing assets, the creation of web content, and the provision of lead generation data. This opportunity falls under NAICS code 541810 and was posted on October 13, 2026, with a response deadline of November 14, 2026.

General Info

Marketing and outreach services for Seattle Clean Heat Rebate projects targeting underserved communities.

Documents

This scope was carved out of 2025-067.

The full solicitation package (3 documents), including the RFP, is on the prime solicitation, not on this scope.

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Clean Heat Rebate Administration

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Organization & Contact Information

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AgencyWashington → Office of Sustainability and Environment
ContactsNo contacts available
OfficeN/A
Office AddressN/A
ContactsNo contact information available

Full Description

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Performs development and execution of marketing strategies for prime contractors on City of Seattle Clean Heat Rebate projects. Creates web pages, executes digital media campaigns, and distributes direct mail to educate residents on electric heat pump and cooking technology. Prioritizes outreach to diverse and underserved communities to drive program participation. Delivers marketing assets, web content, and lead generation data.

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The City of Seattle, through the Office of Sustainability and Environment, is soliciting proposals for the Clean Heat Rebate Administration program under solicitation number 2025-067. The primary objective is to eliminate carbon pollution by transitioning homes from fossil-fuel-based appliances to energy-efficient electric alternatives, such as heat pumps, heat pump water heaters, and electric cooking equipment. The selected consultant will be responsible for administering passthrough rebates to installers, managing a diverse and inclusive contractor network with a priority on Women and Minority Owned HVAC and Union contractors, and implementing comprehensive marketing and outreach strategies to drive resident participation. The program aims to convert approximately 300 to 350 oil-heated homes and 200 natural gas-heated homes annually, with oil heat pump rebates continuing through December 2030. The contract is a multi-year engagement requiring a firm fixed price proposal. Award selection is based on the highest rank derived from written proposals and potential interviews, with a strong emphasis on the consultant's ability to meet mandatory minimum qualifications and provide a detailed inclusion plan. Key administrative requirements include registration in the City's OpenGov Procurement Portal, adherence to the City's Paid Sick and Safe Time ordinance, and compliance with ADA and Washington Law Against Discrimination standards. The City maintains strict oversight through the right to audit all pertinent books and records for up to six years after final payment. Proposals must be submitted electronically, including a pricing proposal, a consultant questionnaire, and a detailed response covering rebate distribution and installer management.
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