Digital Advertising & Media Buying Services

The contract calls for the execution of paid digital advertising campaigns across Google, social media, and programmatic advertising platforms with the primary objective of generating qualified leads for military recruitment efforts. Performance tracking is a core requirement, ensuring that all campaign metrics are monitored and optimized to maximize lead volume and quality. The media buying services must be strategically deployed to reach target demographics aligned with recruitment goals, utilizing data-driven approaches to refine audience targeting and ad placement across digital channels. This is a subcontract under a Women-Owned Small Business set-aside classification, with the NAICS code 541820 indicating it falls under Advertising and Related Services. The solicitation was posted on July 21, 2026, with responses required by August 20, 2026, and the place of performance is listed as Mountain Vlg. The contract is procured by the Department of Defense through its W7MY Uspfo Activity Co Arng office, underscoring its alignment with federal defense and recruitment objectives. All work must be performed in compliance with federal advertising standards and performance reporting protocols to ensure accountability and measurable outcomes.