Digital Billboard Advertising at Philadelphia International Airport
Contract Overview
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AI Contract Overview
This contract involves the placement and management of a digital billboard advertising campaign at Philadelphia International Airport to promote a public awareness initiative by the National Institutes of Health (NIH). The effort is aimed at enhancing visibility and outreach through strategic digital advertising in a high-traffic location. The contract is categorized under NAICS code 541820, which pertains to advertising agencies, indicating the specialized marketing services required. Administered by the Department of Health and Human Services, specifically the NIH office located in Bethesda, the subcontract focuses on leveraging digital display technology to effectively communicate health-related messages to a diverse audience. Although specific solicitation details and points of contact are not provided, the campaign’s central objective is clear: to support NIH’s public health goals via impactful advertising within a major transportation hub.
General Info
Place of Performance
Bethesda, MD, 20892, USASet-Aside
Documents
This scope was carved out of NOI-CC-25-010476.
The full solicitation package (1 document), including the RFP, is on the prime solicitation, not on this scope.
Notice of Intent to Sole Source - OUTFRONT Media
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