Local Agricultural Marketing Campaign

The contract seeks a vendor to develop and execute a comprehensive digital and print marketing campaign aimed at promoting Massachusetts-grown agricultural products. The campaign must include social media advertising, e-newsletters, and printed materials designed to increase awareness and consumer engagement with locally sourced produce and farm goods. The work is classified as a subcontract under NAICS code 541810, which pertains to advertising services, and is managed by the Massachusetts Department of Agricultural Resources. The place of performance is designated as Boston with a ZIP code of 02114-2151, indicating that primary operations and deliverables are expected to be coordinated from this location. The solicitation was posted on June 8, 2026, with a firm deadline for responses set for July 17, 2026, at 9:00 PM Eastern Time. There is no specified set-aside designation for small businesses or other categories, and no point of contact details are provided within the data. The contract is accessible through the CommBuy platform, suggesting that all submission and communication must occur through that system. Vendors are expected to align their strategies with state-level objectives to support local agriculture, emphasizing outreach that resonates with Massachusetts residents and enhances the visibility of the region’s farm economy through targeted, multimedia marketing efforts.