Marketing and Website Services

The solicitation issued by Panther Island in Fort Worth, Texas, seeks a qualified full-service team to provide comprehensive marketing and website services aimed at supporting the communication and activation of the Panther Island development project. The targeted audiences include property owners, Public Improvement District (PID) members, developers, and the general public. Offerors are tasked with brand development, graphic design, website creation and content management, public relations, advertising campaigns, social media monitoring, and event planning. The contract emphasizes adherence to TRWD brand guidelines, accessibility standards, and high-quality deliverables that reflect the District’s vision and objectives. While no formal contract clauses based on FAR were identified, the procurement process requires thorough documentation including references, non-collusion affidavits, conflict of interest questionnaires, and compliance forms to ensure ethical and transparent bidding. Proposals must be submitted electronically as a single PDF through the designated procurement portal by May 11, 2026. Evaluation of proposals will follow a best-value trade-off methodology, with significant weight given equally among graphic design and public relations experience, marketing and branding methodology, and cost of services (each at 25%), supplemented by samples of work (15%) and references (10%). Key personnel must be identified, including project leads and liaisons. No explicit pricing or contract value data was provided within the solicitation documents, nor were specific contract types or delivery schedules outlined, although work performance is expected within Texas. The District retains inspection and acceptance responsibility, with final approvals contingent on contractual compliance and satisfaction. The solicitation also mandates proposal formatting and marking requirements, and offers protections for proprietary information while complying with relevant Texas statutory disclosure rules.