This Solicitation opportunity from Government of Canada was posted on August 8, 2023. The submission period has ended. Browse the details below for market research, or find similar active opportunities.

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Media Monitoring Services

Closed

DC-2023-AK-02International

Submission Closed08/08/2023, 05:00:00 PM UTC

Contract Overview

Solicitation details, issuing organization, response deadlines, documents, and interested companies for this government contract opportunity.

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NAICS: 541910

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POSTED

8 days ago

DEADLINE

in 2 months

AI Contract Overview

Destination Canada, a federal Crown corporation, is seeking a contractor to provide comprehensive media monitoring, reporting, and measurement services. The primary objective of this engagement is to track print, social, and digital media to evaluate the impact of marketing activities and gauge overall brand sentiment regarding Canada as a premier global tourism destination. The services will specifically support Destination Canada's headquarters in Vancouver and its operations in the United Kingdom. This solicitation, identified as DC-2023-AK-02, is part of a broader strategy to utilize data-driven insights to grow tourism export revenue and enhance Canada's profile across its key international markets.

General Info

Destination Canada seeks media monitoring and measurement services to evaluate global tourism marketing.

Agency

Government of Canada → Destination Canada

NAICS

541910 - Marketing Research and Public Opinion Polling

Place of Performance

*Canada *United Kingdom of Great Britain and Northern Ireland, CAN

Set-Aside

NONE

Documents

No documents available

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Timeline

PhaseClosed

PostedAug 8

Solicitation

Response DeadlineAug 8

Deadline has passed

Submission Closed

08/08/2023, 05:00:00 PM UTC

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Organization & Contact Information

AgencyGovernment of Canada → Destination Canada

Contacts1 person available

OfficeN/A

Organization / Agency

Government of Canada → Destination Canada

Office AddressN/A

Contacts

Annie KaoPoint of Contact

contact@example.gov

+1 (555) 000-0000

Full Description

Destination Canada (DC) is Canada’s national tourism marketing organization. As a Crown corporation owned by the Government of Canada, Destination Canada leads the Canadian tourism industry in positioning Canada as a destination of choice for global travellers by working with tourism partners, the private sector and governments of Canada. Our mission is to support industry partners and grow profile and tourism export revenue for Canada in these countries: Australia, China, France, Germany, Japan, Mexico, South Korea, the United Kingdom and the United States. Destination Canada is also a leader in industry knowledge, providing intelligence and research tools to industry for competitive insight. Through data-driven marketing strategies, our campaigns make an international impact in promoting Canada as a premier, four-season tourism destination. To understand the impact of marketing activities as well as overall brand sentiment about Canada, Destination Canada monitors print, social and digital media in its key domestic and international markets. The Contractor is responsible for providing media monitoring and reporting and measurement services for Destination Canada’s headquarter office in Vancouver and United Kingdom (“Destination Canada HQ”).