National Recruitment Advertising Campaign (NRAC)

The National Recruitment Advertising Campaign (NRAC) contract is a non-personal services agreement awarding comprehensive advertising and marketing services to support the U.S. Secret Service’s national, regional, and local recruiting initiatives. The contractor will be responsible for planning, designing, producing, executing, evaluating, and measuring the effectiveness of all advertising efforts tied to the campaign, ensuring alignment with strategic recruitment goals across all levels of the organization. The work will be performed primarily in Washington, District of Columbia, with the contract falling under NAICS code 541810 for advertising services and is designated as a total small business set-aside under the Small Business Administration, reserving the opportunity exclusively for qualified small businesses. The contract was awarded under solicitation number 70US0926D70092088, posted on July 22, 2026, by the U.S. Secret Service, a component of the Department of Homeland Security. Primary point of contact for the contract is John Akin, reachable via email and phone, with Erik Syfert serving as the secondary contact. All official communication and documentation can be accessed through the SAM.gov portal, and the physical performance location is centered in Washington, DC, with a ZIP code of 20223. The contract structure emphasizes outcomes-driven advertising performance and requires the contractor to deliver measurable results that directly contribute to enhancing recruitment visibility and effectiveness for the Secret Service.