PRF70 RFQ - Advertising, Marketing and Event Planning Services DDS SIS-A Initiative & Self-Direction

The Massachusetts Department of Developmental Services is seeking qualified vendors to develop and execute a comprehensive marketing and advertising campaign aimed at raising awareness of the SIS-A assessment tool and the Self-Direction Program among DDS staff, individuals, families, and the broader community. The initiative focuses on promoting understanding and participation in these programs through targeted outreach efforts utilizing social media, digital platforms, printed materials, and community partnerships, with an emphasis on accessibility and cultural appropriateness. The campaign is expected to be multi-lingual and compliant with state accessibility standards, ensuring broad reach and inclusivity. The contract, anticipated to run from July 1, 2025, to June 30, 2026, is valued between $500,000 and $2 million and will be managed under the existing statewide procurement framework. Vendors are required to submit responses by June 2, 2025, through the COMMBUYS platform, including evidence of past partnerships, product samples, a detailed marketing strategy, and references. Evaluation will consider creativity, responsiveness, evidence-based messaging, and the vendor’s ability to deliver a strategic, culturally sensitive campaign. The selected vendor will produce various marketing materials, including digital content, print materials, and multimedia tools, to support ongoing communication efforts and enhance community engagement with DDS’s initiatives.