R--Intent to Award Advertising Services to Oakland Raiders
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The California Army National Guard intends to award a sole source contract to the Oakland Raiders for a paid sponsorship aimed at recruitment efforts. This contract, justified under the authority that only one responsible source can meet the agency's needs, will commence with a base year followed by four option years. The services provided will encompass title sponsorship, bilingual radio advertisements, Gameday Magazine ads, in-stadium signage, and training camp sponsorship, leveraging the Oakland Raiders' unique expertise and visibility. The solicitation follows the Federal Acquisition Regulation provisions current as of December 2012 and is classified under NAICS code 541850, with a small business size standard of $14 million. This acquisition incorporates numerous federal clauses and defense acquisition regulations covering topics such as small business preferences, labor standards, anti-trafficking policies, and compliance with Buy American Act requirements. Although this is not a competitive solicitation, interested parties may submit written statements demonstrating their capability to fulfill the requirement by a specified deadline. The government will review such responses solely to determine if a competitive procurement is necessary but ultimately retains discretion over whether to proceed with the contract award to the Oakland Raiders. The contract establishes a framework facilitating coordinated advertising services to support the National Guard's recruitment mission through a strategic partnership.
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