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R -- Mystery Shopper Survey, Violence Report

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29-3-P-0004Federal

Contract Overview

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AI Contract Overview

The Federal Trade Commission (FTC) is commissioning a comprehensive mystery shopper survey to examine the enforcement of self-regulatory ratings and labeling systems on certain entertainment products with restricted content, specifically R-rated movie theater admissions, R-rated DVD purchases, Mature-rated electronic games, and explicit-content labeled music purchases. The study aims to determine if underage consumers are able to purchase these age-restricted items, following the methodology established in the FTC’s December 2001 report on marketing violent entertainment to children. The survey will involve a total of 900 visits across the four product categories, with 225 visits per category. The mystery shopper panel will be carefully composed to include equal numbers of male and female participants from two age cohorts—13-14 and 15-16 years old—reflecting the diverse demographic composition of the U.S. population. The national scope of the survey requires shoppers from across the country to participate, and the contractor will be responsible for collecting, tabulating, and reporting the data in full while maintaining strict confidentiality of the information gathered. The contract will be awarded under simplified acquisition procedures with a total small business set-aside, and results are expected to be delivered 100 days after the contract award. Requests for the solicitation package must be submitted in writing or by fax by the specified deadline.

General Info

FTC commissions mystery shopper survey on underage access to R-rated and explicit entertainment products.

Agency

N/A

NAICS

541910 - Marketing Research and Public Opinion Polling

Place of Performance

Not specified

Set-Aside

SBA

Documents

No documents available

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Timeline

PhasePresolicitation

PostedMay 7

Presolicitation

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Organization & Contact Information

AgencyN/A

ContactsNo contacts available

OfficeN/A

Organization / Agency

N/A

Office AddressN/A

ContactsNo contact information available

Full Description

The Federal Trade Commission (FTC) is conducting a study of the enforcement of the self-regulatory ratings and labeling systems applying to certain categories of entertainment products: R-rated movie theater admissions, R-rated DVD purchases, Mature-rated electronic game purchases, and explicit-content labeled music purchases. The FTC wishes to determine whether underage consumers are able to purchase these age-restricted and labeled products. The FTC is soliciting services for a contractor to provide a mystery shopper survey. The contractor will follow the methodology for the 2001 mystery shopper survey described in Appendix B of the Commission's December 2001 Report titled, "Marketing Violent Entertainment to Children: A One-Year Follow-Up Review of Industry Practices in the Motion Picture, Music Recording & Electronic Game Industries, available at http://www.ftc.gov/os/2001/12/violencereport1.pdf. The shoppers will shop for each of the following product categories: R-rated movie theater admissions, R-rated DVD movies, Mature-rated electronic games, and explicit-labeled music recordings. The survey for each product category shall be comprised of two hundred twenty-five (225) visits, making a total of nine hundred (900) visits for the survey as a whole. Approximately one-half of the mystery shoppers shall be male and one-half female in each of two cohorts, ages 13-14 and 15-16 years. The panel of mystery shoppers shall broadly reflect the diversity of the American population. The survey shall be nationwide in scope, with shoppers available to participate across the nation. The contractor shall collect the data, tabulate the data, and provide the FTC with a full report on the results and methodology. The contractor shall preserve the confidentiality of the information obtained in the survey at all times. Delivery is required 100 days after award of contract. It is anticipated that the solicitation will be issued by May 15, 2003. This requirement is being solicited under Simplified Acquisition Procedures, FAR Part 13. Only written or facsimile requests for the Solicitation package will be honored. Fax requests to: Eric Vogt +1 (555) 000-0000. See Numbered Note 1.

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