R--Recruitment Campaign Services for the Office of National Drug Control Policy

The Department of Interior (DOI), Minerals Management Service GovWorks, intends to award a sole source contract to The Advertising Council, New York, New York, in accordance with FAR 6.302-1 only one responsible source and no other supplies or services will satisfy agency requirements. This non-competitive action is being issued by GovWorks under the authority of the U. S. Department of Interior Franchise Fund on behalf of the Office of National Drug Control Policy (ONDCP). ONDCP has a requirement for the performance of three tasks: 1) to develop a Public Service Announcement (PSA) campaign to specifically address the cynicism many people have about the drug problem generally, their ability to make a difference in their community, and to create a sense of urgency that will motivate people to get involved; 2) to review the costs associated with the production of new advertisements to determine eligibility and proprietary of reimbursement; and 3) to support the process for receiving and determining the eligibility of nationally submitted public service announcements to support the pro bono match component of the Media Campaign, consistent with ONDCP's Media Match Policy. The Advertising Council, a 501(c)(3) non-profit organization is considered to possess unique qualifications to focus public attention on relevant issues through advertising and communications programs that mobilize the public will to deal with important issues and help promote the necessary citizen action to address the issues effectively in that process. The Advertising Council, since its inception, has marshaled volunteer talent from the advertising and communications communities, the facilities of the media, and the resources of the business and non-profit communities to create awareness, foster understanding, and generate appropriate public response. The Advertising Council has risen to preeminent stature in advertising in the community and has been responsible for the creation and management of the majority of public service advertising in the United States; they stand in a unique position to analyze advertisements that may be appropriate to stock the media match component of the campaign. With respect to reviewing the proprietary of public service announcements, The Advertising Council engages in a creative review process at all iterative stages of public service ad creation. The Advertising Council conducts production advertisements for ten Federal agencies and 30-not-for-profit organizations, including the United Negro College Fund, the leadership Conference Education Fund, and the America's Promise-the-Alliance for Youth. The Advertising Council has historical expertise which is considered necessary for analyzing the propriety of production costs associated with the creation of a range of new advertisements designed to fulfill the goals of the campaign. The Advertising Council has extensive experience in developing, executing, managing, and media placement of public service advertising/recruitment campaigns, having performed such campaigns for the Coalition for America's Children, Covenant House, Earth Share, American Red Cross, United Way, and the Points of Light Foundation. Statutory authority for the sole source is 41 U.S.C. 253(c)(1), as implemented by FAR 6.302-1, only one responsible source and no other supplies or services will satisfy agency requirements. The contract period will be a twelve month base period plus four, twelve month option periods. Offerors able to provide the required service are invited to identify their interest and ability to meet the requirements by submitting their qualifications/capabilities and any other information which shows a bona fide ability to meet this requirement. If no affirmative responses are received to determine that a comparable source more advantageous to the Government is available, a contract will be awarded to the above named source. The intent of this Special Notice is for informational purposes only. No solicitation documents exist and requests for such documents will be considered non-responsive and not accepted. POC: Hoa Crews, MMS, Procurement Operations Branch, 381 Elden Street, MS 2510, Herndon, VA 20170. Questions must be faxed to Hoa Crews at +1 (555) 000-0000. TELEPHONIC QUESTIONS OR REQUESTS WILL NOT BE ACCEPTED OR ACKNOWLEDGED. Email Address: contact@example.gov.