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This Solicitation opportunity from Rhode Island was posted on June 11, 2024. The submission period has ended. Browse the details below for market research, or find similar active opportunities.

RIDOT: NHTSA Alcohol & Drug Impaired Driving Creative - Paid Media

Closed
RFP24004385State & Local

Contract Overview

Solicitation details, issuing organization, response deadlines, documents, and interested companies for this government contract opportunity.

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United States Patent and Trademark Office (USPTO) Public Awareness campaign strategy on the dangers of counterfeit substances or devices
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The United States Patent and Trademark Office (USPTO) has issued a Sources Sought Request for Information (RFI) under NAICS 541820 for public relations services to develop and execute a nationwide public awareness campaign. The primary objective of this effort is to educate the public on the dangers of counterfeit pharmaceuticals and medical devices that are falsely represented as legitimate products. The scope of work includes the creation of a comprehensive campaign strategy, production of videos and public service announcements, development of a microsite and social media campaign, and the writing of blogs and press releases. Additionally, the selected vendor will be responsible for identifying and pitching influencers, celebrities, and journalists to amplify the campaign's reach and collaborating with the Office of Public Affairs to establish success metrics. This RFI is strictly for market research and planning purposes and does not constitute a formal solicitation or a commitment to award a contract. The government intends to use the gathered information to identify qualified small business contractors for a future solicitation. Interested vendors must submit a concise response not exceeding five pages, including a capability statement, primary contact information, and relevant project examples, in searchable PDF format. Questions are due by October 26, 2026, at 1pm ET, and final RFI responses must be submitted to the designated points of contact, Joy Pitts and Emanele Gawrelski, by November 6, 2026, at 10am ET. While SAM.gov registration is not required for the RFI stage, it will be mandatory for any vendor submitting a formal offer during the subsequent procurement phase.
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POSTED

about 10 hours ago

DEADLINE

in 18 days

AI Contract Overview

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The Rhode Island Department of Transportation's Office on Highway Safety is seeking bids from marketing and public relations firms to develop and implement a comprehensive statewide impaired driving campaign focused on alcohol and drug impairment. The selected firm will be responsible for creating a variety of creative materials, including high-quality videos suitable for online platforms, OTT streaming, and broadcast television, as well as radio spots and out-of-home advertising such as billboards, bus ads, and posters. All campaign materials must be produced in both English and Spanish to effectively reach diverse audiences. Additionally, the firm will handle the placement of paid media across multiple channels to maximize outreach and impact. The solicitation, titled "RIDOT: NHTSA Alcohol & Drug Impaired Driving Creative - Paid Media," was posted on June 11, 2024, with a deadline for responses set for July 9, 2024. The project has an estimated value ranging from $500,000 to $2,000,000 and falls under NAICS code 541820, which pertains to advertising agencies. Interested vendors can access the full solicitation details through the Rhode Island purchasing portal or by contacting the designated Purchasing Agent, M. Scott Stephens, via email or phone. This initiative aims to leverage creative and strategic media placement to raise awareness and reduce impaired driving incidents across Rhode Island.

General Info

Place of Performance

RI, USA

Set-Aside

NONE

Documents

1

RFP24004385: RIDOT NHTSA Alcohol & Drug Impaired Driving Creative - Paid Media

PDF, High priority: read this firstrfp
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Timeline

PhaseClosed
Posted

Solicitation

Response Deadline

Deadline has passed

Submission Closed

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Organization & Contact Information

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AgencyRhode Island Purchasing
Contacts1 person available
OfficeN/A
Organization / AgencyRhode Island Purchasing
Office AddressN/A
Contacts
M. Scott StephensPurchasing Agent

Full Description

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The Department of Transportation/Office on Highway Safety (RI DOT/OHS) is hereby soliciting Bids from marketing/public relations firms. RIDOT is looking for firms to help develop and produce a Statewide impaired driving campaign, as well as, placing paid media for these campaigns. Creative elements will include, but not be limited to, fully produced videos of a quality for both on-line including OVER The Top (OTT) and broadcast use, radio spots and "out of home pieces" various size billboards, bus ("kings" and "tails") and posters. On-line materials must be suitable for use on various social media platforms. All materials should be produced both in English and Spanish. For more information, A) when viewing from public bid board, click on the “print/download solicitation” button in the upper right corner of this window, or B) vendor can login to their WebProcure account to view this solicitation in full.

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