This Solicitation opportunity from Rhode Island was posted on June 11, 2024. The submission period has ended. Browse the details below for market research, or find similar active opportunities.
RIDOT: NHTSA Alcohol & Drug Impaired Driving Creative - Paid Media
Contract Overview
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The Rhode Island Department of Transportation's Office on Highway Safety is seeking bids from marketing and public relations firms to develop and implement a comprehensive statewide impaired driving campaign focused on alcohol and drug impairment. The selected firm will be responsible for creating a variety of creative materials, including high-quality videos suitable for online platforms, OTT streaming, and broadcast television, as well as radio spots and out-of-home advertising such as billboards, bus ads, and posters. All campaign materials must be produced in both English and Spanish to effectively reach diverse audiences. Additionally, the firm will handle the placement of paid media across multiple channels to maximize outreach and impact. The solicitation, titled "RIDOT: NHTSA Alcohol & Drug Impaired Driving Creative - Paid Media," was posted on June 11, 2024, with a deadline for responses set for July 9, 2024. The project has an estimated value ranging from $500,000 to $2,000,000 and falls under NAICS code 541820, which pertains to advertising agencies. Interested vendors can access the full solicitation details through the Rhode Island purchasing portal or by contacting the designated Purchasing Agent, M. Scott Stephens, via email or phone. This initiative aims to leverage creative and strategic media placement to raise awareness and reduce impaired driving incidents across Rhode Island.
General Info
Agency
Place of Performance
RI, USASet-Aside
Timeline
Submission Closed
Organization & Contact Information
Full Description
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