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B -- Request for Information - 2010 Census Communications Campaign Evaluation

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YA1323-08-2010-COMM-EVALFederal

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The U.S. Census Bureau has issued a Request for Information (RFI) to conduct market research aimed at developing evaluation requirements for the 2010 Census Communications Campaign. The Bureau seeks to gather insights on the best methodologies utilized by the industry to assess the success and effectiveness of national integrated communications programs. Key objectives of the RFI include identifying appropriate evaluation approaches, potential service providers, and estimating the associated costs of such evaluations. The RFI was made available on December 21, 2007, on the official 2010 Census Communications Campaign Evaluation website, with responses due by January 18, 2008. The Census Bureau encourages wide participation but clarifies this is solely for information gathering and does not indicate a commitment to issue a contract or accept proposals. This initiative falls under the Department of Commerce's Census office with NAICS code 541910, related to marketing research and public opinion polling. The market research does not obligate the Bureau to procure services, nor will they consider submissions as offers. Interested parties may direct inquiries to the designated contact specialist. The effort is intended to inform the development of the communications campaign evaluation and guide future contracting decisions, with no current solicitation for bids or proposals.

General Info

U.S. Census Bureau requests information for evaluating 2010 Census communications campaign effectiveness.

NAICS

541910 - Marketing Research and Public Opinion Polling

Place of Performance

MD

Set-Aside

NONE

Documents

0

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Organization & Contact Information

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AgencyDepartment Of Commerce Census
Contacts1 person available
OfficeSUITLAND, MD, 20746, USA
Organization / AgencyDepartment Of Commerce Census
Office AddressSUITLAND, MD, 20746, USA
Contacts
Lizannette L. VelezContract Specialist

Full Description

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The U.S. Census Bureau is in the market research phase for developing requirements for the 2010 Census Communications Campaign Evaluation. As part of this process, the Census Bureau wants to learn more about the methods and best practices currently engaged by industry when evaluating the success and effectiveness of a national, integrated communications program. A Request for Information (RFI) has been created in support of this initiative, to gather information that will assist the Census Bureau to: 1) determine the best and most appropriate methodologies available to evaluate the success and effectiveness of the 2010 Census communications campaign; 2) determine the availability of potential sources for these services; and 3) estimate the cost of such evaluation. The RFI will be posted on December 21, 2007, on the 2010 Census Communications Campaign Evaluation Web site, at: www.census.gov/procur/www/2010evaluation. The Census Bureau encourages the participation of all individuals and concerns in responding to the RFI. Responses shall be submitted through the referenced website no later than 2:00 PM EST, Friday, January 18, 2008. All questions related to this notice shall be sent to: contact@example.gov. IMPORTANT NOTICE: The notice is issued solely for Market Research purposes. It does not constitute a Request for Proposal (RFP) or a commitment to issue a Request for Proposal by the U.S. Census Bureau. The Census Bureau is not accepting offers at this time nor will the information provided be evaluated or considered as an offer. This RFI does not commit the Census Bureau to contract for any supply or service whatsoever. The Census Bureau is not responsible for any administrative cost incurred by a contractor in response to this RFI.

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