B -- Request for Information - 2010 Census Communications Campaign Evaluation
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The U.S. Census Bureau has issued a Request for Information (RFI) to conduct market research aimed at developing evaluation requirements for the 2010 Census Communications Campaign. The Bureau seeks to gather insights on the best methodologies utilized by the industry to assess the success and effectiveness of national integrated communications programs. Key objectives of the RFI include identifying appropriate evaluation approaches, potential service providers, and estimating the associated costs of such evaluations. The RFI was made available on December 21, 2007, on the official 2010 Census Communications Campaign Evaluation website, with responses due by January 18, 2008. The Census Bureau encourages wide participation but clarifies this is solely for information gathering and does not indicate a commitment to issue a contract or accept proposals. This initiative falls under the Department of Commerce's Census office with NAICS code 541910, related to marketing research and public opinion polling. The market research does not obligate the Bureau to procure services, nor will they consider submissions as offers. Interested parties may direct inquiries to the designated contact specialist. The effort is intended to inform the development of the communications campaign evaluation and guide future contracting decisions, with no current solicitation for bids or proposals.
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