Deployment & Measurement of Cognitive Operations Impact

The contract seeks to develop and deploy tools designed to deliver counter-narratives across digital platforms with the goal of influencing public perception and behavior in contested information environments. The work involves creating scalable digital mechanisms to disseminate curated messaging, leveraging advanced analytics and automation to target specific audiences across social media, video platforms, and other online channels. Beyond deployment, the contract requires robust measurement of real-world impact using a combination of digital metrics such as engagement rates, reach, sentiment shifts, and virality, as well as physical indicators like changes in public discourse, community behavior, or offline events linked to the messaging campaigns. The approach must integrate both quantitative and qualitative data sources to demonstrate causal relationships between digital interventions and measurable outcomes in target populations. This subcontract is issued by the Department of Defense under the agency name Director SCO, with performance expected to be centered in Chantilly. The NAICS code 541910 indicates the work falls under other scientific and technical consulting services, reflecting a focus on strategic communication and behavioral influence rather than traditional IT development. The opportunity was posted on July 30, 2026, with a response deadline of August 22, 2026, leaving a narrow window for proposers to submit detailed methodologies, technical capabilities, and evidence of prior experience in cognitive operations or influence campaigns. There is no set-aside designation specified, and while the point of contact is not listed, the solicitation is accessible through the SAM.gov portal for qualified entities to review requirements and submit proposals.