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Marketing and Advertising Services

Active
State & Local

Contract Overview

Solicitation details, issuing organization, response deadlines, documents, and interested companies for this government contract opportunity.

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This subcontract for Marketing and Advertising Services supports prime contractors operating the Yucaipa Performing Arts Center for the City of Yucaipa. The selected provider will be responsible for developing and executing comprehensive marketing strategies and advertising campaigns designed to increase foot traffic and visitation. Key deliverables include the use of digital marketing tools and social media platforms to drive engagement, as well as the implementation of cross-promotion initiatives with local Uptown businesses. The contractor is required to provide detailed marketing campaigns and visitation reports to track the effectiveness of their efforts. This opportunity falls under NAICS code 541810 and is associated with the City of Yucaipa in California. Interested parties must submit their responses by the deadline of November 5, 2026.

General Info

Marketing and advertising services for Yucaipa Performing Arts Center due November 5, 2026.

Place of Performance

CA, USA

Set-Aside

NONE

Documents

This scope was carved out of YPAC.

The full solicitation package (1 document), including the RFP, is on the prime solicitation, not on this scope.

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Professional Operating & Management Svcs. for the Yucaipa Performing Art Center

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Organization & Contact Information

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AgencyCalifornia → City of Yucaipa
ContactsNo contacts available
OfficeN/A
Organization / AgencyCalifornia → City of Yucaipa
Office AddressN/A
ContactsNo contact information available

Full Description

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Performs marketing, promotion, and economic activation for prime contractors operating the Yucaipa Performing Arts Center for the City of Yucaipa. Develops marketing strategies to increase foot traffic, manages advertising campaigns, and executes cross-promotion with Uptown businesses using digital marketing tools and social media platforms. Delivers marketing campaigns and increased visitation reports.

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Same awarding agency

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YPAC - Professional Operating & Management Services For The Yucaipa Performing Art Center
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The City of Yucaipa is seeking an experienced firm to provide professional operating, management, activation, and potential adaptive reuse services for the Yucaipa Performing Arts Center (YPAC). Located in the Historic Uptown District, the YPAC is an 18,850-square-foot multi-purpose facility featuring a 2,000-square-foot outdoor stage and an indoor flexible space with retractable seating for approximately 287 people. The selected operator will be responsible for managing, staffing, promoting, and maintaining the facility with the primary goals of achieving General Fund neutrality, maximizing revenue for the City, and contributing to the economic vitality of the surrounding district. Proposals are due by November 5, 2026, at 2:00 p.m. and must be submitted as physical copies, as electronic or faxed submissions are prohibited. The City will evaluate responsive proposals based on a 100-point weighted criteria system, focusing on the proposer's ability to eliminate operating subsidies and provide a viable financial path to neutrality. The anticipated contract start date is as soon as possible, but no later than February 1, 2027. Proposers must define their own initial term and renewal options and are required to provide comprehensive insurance coverage and obtain all necessary local, state, and federal permits at their own expense. Final selection authority rests with the Yucaipa City Council.
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