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This Subcontract opportunity from Government of Canada was posted on August 13, 2026. The submission period has ended. Browse the details below for market research, or find similar active opportunities.

Public Relations and Brand Promotion Services

Closed
International

Contract Overview

Solicitation details, issuing organization, response deadlines, documents, and interested companies for this government contract opportunity.

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NAICS: 541820
New
SLED
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POSTED

2 days ago

DEADLINE

in 19 days
NAICS: 541820
New
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State & Local Government Relations & Advocacy Services
Solicitation # 27-08
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POSTED

2 days ago

DEADLINE

in 28 days

AI Contract Overview

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Destination Canada is seeking a subcontractor to provide Public Relations and Brand Promotion Services under NAICS code 541820. The selected provider will develop and execute PR campaigns for prime contractors to enhance Canada's brand image, ensuring all communication strategies and materials align with official brand guidelines and specific project briefs. The contractor is responsible for delivering brand-compliant materials and project reports while utilizing digital campaign tracking software. All work must adhere to strict intellectual property requirements and brand standards. The response deadline for this opportunity is September 8, 2026.

General Info

Subcontractor for Canada brand PR and promotion services. Deadline is September 8, 2026.

Documents

This scope was carved out of DC-2026-AK-03.

The full solicitation package (4 documents), including the RFP, is on the prime solicitation, not on this scope.

View the prime solicitation

Media Relations and Public Relations Services, Business Events

AI Contract Breakdown

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Timeline

PhaseClosed
Posted

subcontract

Response Deadline

Deadline has passed

Submission Closed

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Organization & Contact Information

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AgencyGovernment of Canada → Destination Canada
ContactsNo contacts available
OfficeN/A
Office AddressN/A
ContactsNo contact information available

Full Description

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Develops and executes PR campaigns for prime contractors on Destination Canada business events projects to enhance Canada's brand image. Creates communication strategies aligned with DC brand guidelines and executes project-based PR campaigns per specific Project Briefs. Uses digital campaign tracking software. Adheres to DC brand standards and intellectual property requirements. Delivers brand-compliant communication materials and project reports.

More opportunities from Government of Canada → Destination Canada

Same awarding agency

NAICS: 541830
New
International
NRFP - Global Paid Media Agency
Solicitation # DC-2026-PO-04
Destination Canada is soliciting proposals under solicitation DC-2026-PO-04 to appoint a global Agency of Record for paid media planning, buying, and management. The selected partner will provide an integrated spectrum of services, including strategy, performance intelligence, and optimization for leisure travel and business events programs. The agency is expected to adopt a traveller-first, geo-agnostic approach that prioritizes behavioral signals and cultural affinity over traditional demographics. Key deliverables include annual global strategies, market-specific media plans, weekly and monthly performance reports, and quarterly thought leadership briefings. All work must comply with the Official Languages Act, the Privacy Act, and the Access to Information Act, with deliverables provided in English and French where required. The selection process is based on best value for money and occurs in two phases. Phase One utilizes an Agency Evaluation Questionnaire with a 60% minimum threshold score to create a longlist of up to six proponents. Phase Two consists of a strategic exercise, an in-person presentation, and a pricing proposal including a staffing rate card for key personnel. Contractual terms will be governed by the laws of British Columbia and Canada, with dispute resolution involving senior management intervention and binding arbitration in Vancouver. The agency must maintain general commercial liability insurance naming Destination Canada as an additional insured and provide monthly invoicing in Canadian dollars based on the OANDA rate plus 1%. Final approval of all deliverables rests with Destination Canada, with performance measured via a marketing balanced scorecard focusing on brand health, demand generation, and commitment to Justice Equity Diversity Inclusion.
Media Buying Agencies

POSTED

2 days ago

DEADLINE

in 10 days
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