Rebrand Sacramento County Department of Transportation (SacDOT)

The Sacramento County Department of Transportation is seeking proposals from marketing firms to develop and execute a comprehensive branding strategy aimed at revitalizing SacDOT’s organizational identity. The primary goal is to establish a strong, cohesive, and enduring brand that emphasizes the department’s commitment to fostering a positive internal culture, delivering exceptional customer service, and promoting transparency and accountability to the community. The project involves capturing SacDOT’s core values, mission, and unique attributes while ensuring alignment with the broader County of Sacramento’s identity. An essential component of the branding effort is to create a unified message that engages and informs the community, enhances public trust, and supports employees in adopting and promoting the new brand. The selected firm may also be engaged for additional related services, such as social media assessment, development, and marketing, with proposals expected to specify if these services are included. The solicitation, titled "Rebrand Sacramento County Department of Transportation (SacDOT)," was posted on September 5, 2024, with a response deadline of September 26, 2024. The contract is valued between $500,000 and $1,500,000 and falls under the NAICS code 561422, indicating a professional, scientific, and technical services category. The project is managed by Spencer Ord, whose contact details are provided for inquiries. The contract emphasizes confidentiality and proprietary information protection through a Proprietary Information Agreement, which outlines confidentiality obligations, restrictions on disclosure, and indemnification provisions to safeguard sensitive data submitted by proposers. Overall, this initiative aims to significantly enhance SacDOT’s public image and internal culture through strategic branding and communication efforts.