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NAICS Code· 561422

NAICS 561422: Telemarketing Bureaus and Other Contact Centers

This U.S. industry comprises establishments primarily engaged in operating call centers that initiate or receive communications via telephone, facsimile, email, or other communication modes for purposes such as: (1) promoting products or services, (2) taking orders, (3) soliciting contributions, and (4) providing information or assistance regarding products or services. Telemarketing bureaus and other contact centers provide these services on behalf of clients and do not own the products or provide the services that they are representing, or they serve other establishments of the same enterprise. Cross-References. Establishments primarily engaged in--Show more

NAICS 561422 – Telemarketing Bureaus and Other Contact Centers encompasses outsourced customer service, inbound and outbound call center operations, and multi-channel contact center solutions deployed to support federal agency communications. This includes telephone-based outreach for public information campaigns, benefits enrollment assistance, survey collection, appointment scheduling, and customer support functions delivered through voice, email, chat, and SMS platforms.

46
Active Contracts
$41.2M
Total Obligations (12mo)
23
Awarded Contracts (12mo)
18
Contractors Awarded (12mo)
1
Median Bidders per Award
-87.3%
YoY Growth

Industry Spending Overview

Federal obligations, top contractors and agencies, and related industry codes for NAICS 561422.

AI Industry Description

NAICS 561422 – Telemarketing Bureaus and Other Contact Centers encompasses outsourced customer service, inbound and outbound call center operations, and multi-channel contact center solutions deployed to support federal agency communications. This includes telephone-based outreach for public informa...

NAICS 561422 – Telemarketing Bureaus and Other Contact Centers encompasses outsourced customer service, inbound and outbound call center operations, and multi-channel contact center solutions deployed to support federal agency communications. This includes telephone-based outreach for public information campaigns, benefits enrollment assistance, survey collection, appointment scheduling, and customer support functions delivered through voice, email, chat, and SMS platforms. These services are critical to maintaining citizen engagement, ensuring regulatory compliance, and improving service delivery efficiency across a range of government programs. In the federal contracting landscape, this NAICS code enables agencies to scale support capacity without maintaining in-house infrastructure, often leveraging third-party vendors with specialized compliance frameworks for data privacy and call recording standards. No contractor data is available to identify top performers in this sector. However, the competitive landscape typically includes large business process outsourcing firms, small businesses certified under SBA programs such as 8(a), HUBZone, or WOSB, and niche contact center providers with federal compliance expertise in HIPAA, FISMA, or CMMC frameworks. No agency data is available to identify primary buyers. Demand is generally driven by agencies with high-volume public-facing operations, including the Department of Health and Human Services, Social Security Administration, Department of Veterans Affairs, and the Internal Revenue Service, particularly for enrollment, claims processing, and public education initiatives. The market is characterized by high opportunity density due to the recurring nature of citizen services and the federal government’s ongoing emphasis on digital transformation and cost-efficient service delivery. Contractors with proven experience in secure, scalable contact center platforms, workforce training for federal protocols, and integrated CRM systems are best positioned to compete. Trends indicate growing demand for omnichannel support and AI-assisted routing, creating openings for vendors who can deliver compliant, resilient, and adaptive customer engagement solutions.

Small Business Size Standard

The SBA threshold that decides who can bid NAICS 561422 work as a small business.

$25.5M
Applies to the whole industry code

The SBA cap for this NAICS (13 CFR 121.201). A business at or under it can self-certify as small for work in this code, which is what makes it eligible for a small-business set-aside. The cap is set per NAICS, so the same company can be small in one code and not in another.

13 CFR 121.201, effective January 1, 2026. The SBA revises the table roughly once a year.

Top Contractors

Companies with the highest total award value under NAICS 561422, ranked by dollars won.

Competition

How many companies historically bid on federal awards in NAICS 561422, from bidder counts reported on USAspending.

Usually Single-Bid

Half or more of reported awards drew exactly one bidder, usually a sign of incumbent-held work rather than an open field. · 305 reported awards

Median Bidders

1

Per reported award, all-time

Single-Bid Awards

63%

Share of reported awards with one bidder

10+ Bidder Awards

11%

Share of reported awards with 10+ bidders

Reported Awards

305

83% of 367 total awards

Bidder Count Distribution by Fiscal Year

Share of reported awards in each bidder-count bracket per federal fiscal year.

How this code compares up the NAICS hierarchy. Parent cohorts pool every code under their prefix, so they are the steadier baseline when a 6-digit sample is thin.

Industry FamilyCompetitionMedian BiddersSingle-BidBidder MixReported Awards
561422This Code
Telemarketing Bureaus and Other Contact Centers
Usually Single-Bid163%
30583% of 367
56142NAICS Industry
Usually Single-Bid168%
4,57091% of 5,003
5614Industry Group
Business Support Services
Usually Single-Bid157%
106,43386% of 123,883
561Subsector
Fewer Bidders248%
847,72079% of 1,066,351
56Sector
Administrative and Support and Waste Management and Remediation Services
Fewer Bidders245%
1,121,39177% of 1,461,546

Bidder counts reported on past federal awards in this NAICS (USAspending). An open opportunity has no bidders yet, so this is the historical norm for similar work, not a fact about this solicitation. Not all awards report bidder counts, and fewer bidders often means incumbent-held work rather than an easier win. Federal reporting of bidder counts fell from ~96% of awards (FY2016) to ~30% (FY2018 onward); the chart shows shares of reported awards, and washed-out stretches mark years with fewer than 30 of them.

Related NAICS Codes

Industries similar to Telemarketing Bureaus and Other Contact Centers, by shared sector, subsector, and industry group.

Explore contracts across multiple NAICS codes Browse all NAICS Codes

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NAICS 561422 FAQ

Frequently Asked Questions

NAICS code 561422 covers Telemarketing Bureaus and Other Contact Centers. This U.S. industry comprises establishments primarily engaged in operating call centers that initiate or receive communications via telephone, facsimile, email, or other communication modes for purposes such as: (1) promoting products or services, (2) taking orders, (3) soliciting contributions, and (4) providing information or assistance regarding products or services. Telemarketing bureaus and other contact centers provide these services on behalf of clients and do not own the products or provide the services that they are representing, or they serve other establishments of the same enterprise. Cross-References. Establishments primarily engaged in--

Recently Posted in Telemarketing Bureaus and Other Contact Centers

NAICS: 561422
Closed
SLED
HBX RFP- Call Center Services
Solicitation # DOC844161
Solicitation DOC844161 is a request for proposals from the District of Columbia Health Benefit Exchange Authority to secure a fixed-price contractor to staff, train, and manage customer service representatives for two contact centers: the DC Health Link/Exchange and the Massachusetts Health Connector for Business. The contract includes a base period starting October 1, 2027, with option years extending through September 30, 2032. The selected contractor will be responsible for operating the centers under various volume scenarios and must provide a comprehensive suite of deliverables, including project management, transition, and quality assurance plans. Performance is governed by strict service level agreements and key performance indicators, with liquidated damages applicable for missed targets regarding call handling, response times, and quality assurance. The contract mandates rigorous compliance with District of Columbia regulations, including the First Source Employment Agreement, which requires a 51 percent hiring goal for DC residents and adherence to the Living Wage Act. Bidders must submit a detailed SBE Subcontracting Plan with a 35 percent goal for small business enterprises and provide certifications regarding equal employment opportunity and non-discrimination. Due to the nature of the services, the contractor must adhere to the Exchange Privacy and Security Compliance Addendum, ensuring the protection of personally identifiable information and federal tax information in accordance with HIPAA and ACA standards, with a requirement to report potential privacy incidents within one hour.
Health Benefit Exchange Authority (DCHBX)

POSTED

5 days ago

CLOSED

3 days ago
View Details
NAICS: 561422
SLED
RFP # R00B7600009 Child Care Call Center and Administration Services
Solicitation # R00B7600009
The Maryland State Department of Education is soliciting proposals under RFP R00B7600009 for a qualified service provider to manage the Child Care Scholarship (CCS) program's customer service and administration. The selected contractor will be responsible for eligibility determinations, case management, provider payment administration, accounts processing, and audit and compliance functions. To support these operations, the contractor must provide all necessary staffing and technology, including call center telephony, computers, and a case management solution. The technical architecture requires integration with the MSDE Unified Architecture, utilizing Salesforce CRM for case workflows and user authentication, while interfacing with the legacy CCATS platform for intake and financial processing. This solicitation is categorized under Management and Business Professionals and Administrative Services, with procurement goals of 20 percent for Minority Business Enterprises and 5 percent for Veteran-owned Small Business Enterprises. The contract is designated as a Tier 1 Contract, meaning it must comply with Maryland Living Wage requirements for employees spending at least half their time on the project. Bidders are required to disclose the locations from which services will be performed and provide a history of prior state contracts from the last five years to assist in the evaluation of experience and past performance. The response deadline for this solicitation is November 6, 2026.
Maryland State Department of Education

POSTED

10 days ago

DEADLINE

in 25 days
View Details

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