This Solicitation opportunity from California was posted on April 10, 2026. The submission period has ended. Browse the details below for market research, or find similar active opportunities.

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RFP R005370 Quantitative Market Simulation Research Services

Closed

0000038834State & Local

Submission Closed05/07/2026, 11:00:00 PM UTC

Contract Overview

Solicitation details, issuing organization, response deadlines, documents, and interested companies for this government contract opportunity.

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AI Contract Overview

The California State Lottery is seeking qualified vendors through a solicitation titled "RFP R005370 Quantitative Market Simulation Research Services" to conduct quantitative consumer research focusing on spending exercises and market simulations in English. The primary goal is to evaluate Scratchers® concepts by determining which concepts have the highest potential for increased sales and profits if launched. This includes estimating incremental trial, playership, sales, profits, and potential cannibalization effects among different price points. Additionally, the research aims to compare various concepts based on player trial, appeal, and interest while exploring the reasons behind players’ preferences or dislikes. The scope also includes other market simulation tests with objectives similar in detail and breadth to the Scratchers® testing, adaptable on a project-by-project basis. The contract will span two years with the possibility of two one-year extensions and may require the contractor to offer additional related services as requested by the Lottery. The procurement process is managed by the California State Lottery Commission, with contact provided for the primary representative, Kevin Blunt. Bidders should be aware that the contract involves compliance with California’s guidelines for the use of Generative Artificial Intelligence (GenAI) technologies if applicable. Vendors proposing GenAI solutions must disclose detailed information regarding their software features, dependencies, data handling, and security controls, ensuring adherence to state laws and information security standards to protect the Lottery’s operations and data integrity. The engagement emphasizes maintaining high standards of quality, security, and safety controls throughout the contract duration.

General Info

California Lottery seeks vendors for two-year quantitative market simulation research on Scratchers® concepts, including GenAI compliance.

Agency

California State Lottery Commission

NAICS

541910 - Marketing Research and Public Opinion Polling

Place of Performance

CA, USA

Set-Aside

NONE

Documents

No documents available

Documents will appear here when they are available.

AI Contract Breakdown

Uniform Contract Format

Timeline

PhaseClosed

PostedApr 10

Solicitation

Response DeadlineMay 7

Deadline has passed

Submission Closed

05/07/2026, 11:00:00 PM UTC

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Organization & Contact Information

AgencyCalifornia State Lottery Commission

Contacts1 person available

OfficeN/A

Organization / AgencyCalifornia State Lottery Commission

Office AddressN/A

Contacts

Kevin Blunt

contact@example.gov

Full Description

The California State Lottery (Lottery) is inviting responses from qualified vendors to conduct quantitative consumer research (English Only) studies specifically utilizing spending exercises/market simulations with the following objectives. For Scratchers® concept testing: 1. Gain insights into which Scratchers® concept has the greatest potential sales and profit gains if launched. 2. Estimate incremental concept trial, playership, sales, profits, and cannibalization at other price points or within the price point from each of the concepts. 3. Compare trial, appeal, and interest among the concepts and explore why players liked/disliked them. 4. Any other secondary objectives which may be required based on the specific Scratchers® concepts being tested. For Other Market Simulation testing: 1. Objectives to be determined on a project-by-project basis but shall be similar in breadth and detail to those listed above for Scratchers® concept testing. At the Lottery's request, the Contractor may be required to provide additional associated services in support of quantitative spending exercise/market simulation research services. The Agreement resulting from this RFP will be for a period of two (2) years with two (2) optional one-year extensions.