Market Research & Audience Analysis

The contract seeks to conduct comprehensive market research focused on defining veteran audiences, evaluating the effectiveness of messaging, and guiding media targeting strategies through a blend of quantitative and qualitative methodologies. The work aims to provide actionable insights to support communication efforts tailored specifically to veteran populations, ensuring campaigns are data-driven, culturally relevant, and strategically aligned with audience behaviors and preferences. The research must be rigorous, using validated analytical approaches to uncover nuanced insights across diverse veteran demographics. This is a subcontract under NAICS code 541910, issued by the Michigan Department of Military and Veterans Affairs, with a response deadline of August 10, 2026. The scope requires the contractor to deliver findings that directly inform media planning and messaging optimization, with an emphasis on measurable outcomes. Performance will be expected to meet high standards of accuracy and relevance, and the work is anticipated to be completed remotely unless otherwise directed, with no specific geographic location designated for place of performance. All proposals must be submitted through the designated statewide portal prior to the deadline.