Market Research & Analytics Reporting

The contract involves conducting comprehensive market research and analytics reporting for marketing campaigns across Europe, with a focus on audience segmentation, competitive analysis, and performance tracking. The work requires delivering actionable data dashboards and KPI reports that measure engagement, conversion rates, and return on investment, ensuring stakeholders have clear insights into campaign effectiveness. The project is structured as a subcontract under NAICS code 541910, which classifies it under other scientific and technical consulting services, indicating a specialized analytical role rather than direct marketing execution. The solicitation, posted by the Hawaii Department of Business, Economic Development, & Tourism, is open for responses until August 15, 2026, with no set-aside preferences designated. Although the agency is based in Hawaii, the place of performance and primary operational scope are focused on European markets, suggesting the work is remote or virtual in nature. The absence of a point of contact or detailed office address implies the procurement is managed through an online portal, with all communication and submissions handled digitally via the provided UI link.