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Market Research and Consumer Analytics

Active
State & Local

Contract Overview

Solicitation details, issuing organization, response deadlines, documents, and interested companies for this government contract opportunity.

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This subcontract opportunity with the Missouri Division of Purchasing Procurements focuses on providing market research and consumer analytics for statewide advertising projects. The selected provider will support prime contractors by conducting original market research, executing customer and product surveys via demographic databases and specialized software, and synthesizing data from third-party published sources. The primary objectives include the development of metrics to establish quantifiable goals for campaign success and the delivery of comprehensive market research reports, survey data analysis, and KPI frameworks. This requirement falls under NAICS code 541910, with a response deadline of October 7, 2026.

General Info

Market research and consumer analytics for Missouri statewide advertising projects by October 7, 2026.

Agency

Missouri → PROC OA DIVISION OF PURCHASING PROCUREMENTSView Agency

NAICS

541910 - Marketing Research and Public Opinion PollingView NAICS

Place of Performance

MO, USA

Set-Aside

NONE

Documents

This scope was carved out of STATE 0000000580SL.

The full solicitation package (5 documents), including the RFP, is on the prime solicitation, not on this scope.

View the prime solicitation

Statewide Advertising Services - Qualified Vendor List (QVL)

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Timeline

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Organization & Contact Information

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AgencyMissouri → PROC OA DIVISION OF PURCHASING PROCUREMENTS
ContactsNo contacts available
OfficeN/A
Organization / Agency
Missouri → PROC OA DIVISION OF PURCHASING PROCUREMENTS
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Office AddressN/A
ContactsNo contact information available

Full Description

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Performs market research and consumer analytics for prime contractors on statewide advertising projects. Conducts original market research, customer surveys, and product surveys using demographic databases and survey software. Compiles information from third-party published surveys and develops metrics to set quantifiable goals for measuring campaign success. Delivers market research reports, survey data analysis, and KPI frameworks.

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