Metro Ontario, Inc

The Florida Department of Agriculture and Consumer Services intends to enter into a single-source agreement with Metro Ontario, Inc. for the Fresh from Florida Grocery Retailer Marketing Program under solicitation SS 26 27 60. This procurement, governed by Rule 60A-1.045 F.A.C. and Section 120.57(3), F.S., is justified by the vendor's exclusive control over the advertising and distribution networks of Metro and Food Basics stores. The estimated contract value ranges from 40,000 to 75,000 dollars, with an execution date of June 30, 2027. The scope of work involves promoting Florida agricultural products across more than 280 retail locations in Ontario, Canada. Key deliverables include the placement of the Fresh from Florida logo and branding on weekly print and digital circulars, as well as the installation of branded in-store signage at shelf and display locations. The program is designed to enhance consumer awareness of Florida-sourced commodities through strategic marketing and brand promotion. Prospective vendors were required to submit relevant information to the procurement contact, Brittany Harvey, by September 15, 2026. The contract focuses on service-oriented marketing and brand visibility, meaning standard physical packaging, preservation, and bar-coding requirements are not applicable. All activities must comply with Section 570, F.S., and departmental branding guidelines.