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R -- Broadcast Monitoring and News Analysis

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Reference-Number-F1AF2G6243A200Federal

Contract Overview

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The Air Force District of Washington Studies, Analysis & Advisory Branch plans to award a sole source Firm Fixed Price contract to VMS for comprehensive broadcast, print, and internet monitoring and analysis services. The contract focuses on 24/7 digital monitoring of news media across all 210 U.S. media markets, providing timely streaming of broadcast news clips and detailed news analysis related to Air Force coverage on television, radio, print, and online platforms. The services also include tracking the use of Air Force visual elements in broadcasts that may not be captured through closed captioning, along with instant analysis by topic, location, market, audience size, and circulation metrics to ensure effective communication of Air Force messaging to targeted audiences. The contract, set to begin around September 30, 2006, requires the contractor to deliver daily analytical reports, digital video clips, radio hits, print clips, and streaming video upon request, accessible via a web-based portal and through email. VMS will provide training and ongoing support for Air Force users, as well as 24/7 web access to all monitoring data and analytical tools. This sole source acquisition is conducted under the authority that no other providers can meet the unique requirements, with the government retaining discretion over competitive solicitation. The notice is not an invitation for competitive proposals, and responses are to be submitted by a specified deadline for government consideration.

General Info

Sole source contract to VMS for 24/7 Air Force media monitoring, analysis, and reporting services.

NAICS

541910 - Marketing Research and Public Opinion Polling

Place of Performance

MD

Set-Aside

NONE

Documents

0

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Timeline

Posted

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Organization & Contact Information

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AgencyDepartment Of Defense → FA7014 Afdw Pk
ContactsNo contacts available
OfficeANDREWS AFB, MD, 20762-6604, USA
Office AddressANDREWS AFB, MD, 20762-6604, USA
ContactsNo contact information available

Full Description

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The Air Force District of Washington Studies, Analysis & Advisory Branch (AFDW/A7KS) intends to award a sole source Firm Fixed Price contract to VMS, 1025 Vermont Ave NW Suite 1110, Washington, DC 20005 for broadcast, print, and Internet monitoring and news analysis. The Government seeks: 1) monitoring of news media reports regarding the Air Force through 24/7 digital monitoring of all 210 U.S. media markets with the capability of streaming broadcast news clips for all 210 media markets within hours of airing; 2) to have news analysis of Air Force coverage on television, radio, print and internet to aid assessment of the effectiveness of Air Force messages; 3) ability to track use of Air Force visual elements (i.e use of logo, photos of aircraft and personnel) within broadcasts but missed by closed captioning; and 4) instant analysis of Air Force news by topic, city, state, market, audience size, segment value and audience circulation metrics to ensure Air Force messages reach targeted audiences. The period of performance is to begin on, or about 30 September 2006. The contractor will be responsible for presenting daily analytical reports, digital video clip, radio hits, print clips and streaming video as requested. Daily reports will be available through a web-based portal and email messages. Training and support for using the vendor?s product will be provided for all Air Force users by the vendor. The vendor will provide 24/7 web based access to information, metrics and analytical tools. The contract action is for a service for which the Government intends to solicit and negotiate with only one source under the authority of FAR 6.302-1 and 10 USC 2304 (c)(1), ?Only One Responsible Source and No Other Supplies or Services Will Satisfy Agency Requirements?. This notice of intent is not a request for competitive proposals. A determination by the Government not to compete with this proposed contract, based upon responses to this notice, is solely within the discretion of the Government. Any responses to this notice of contract action shall be submitted to Mr. John D. Hill, contact@example.gov no later than 1200 EDT, 18 SEP 06. Sole Source -- See Note 22.

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