R -- Broadcast Monitoring and News Analysis
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The Air Force District of Washington Studies, Analysis & Advisory Branch plans to award a sole source Firm Fixed Price contract to VMS for comprehensive broadcast, print, and internet monitoring and analysis services. The contract focuses on 24/7 digital monitoring of news media across all 210 U.S. media markets, providing timely streaming of broadcast news clips and detailed news analysis related to Air Force coverage on television, radio, print, and online platforms. The services also include tracking the use of Air Force visual elements in broadcasts that may not be captured through closed captioning, along with instant analysis by topic, location, market, audience size, and circulation metrics to ensure effective communication of Air Force messaging to targeted audiences. The contract, set to begin around September 30, 2006, requires the contractor to deliver daily analytical reports, digital video clips, radio hits, print clips, and streaming video upon request, accessible via a web-based portal and through email. VMS will provide training and ongoing support for Air Force users, as well as 24/7 web access to all monitoring data and analytical tools. This sole source acquisition is conducted under the authority that no other providers can meet the unique requirements, with the government retaining discretion over competitive solicitation. The notice is not an invitation for competitive proposals, and responses are to be submitted by a specified deadline for government consideration.
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