Social Media & Influencer Marketing Campaign

The contract seeks a subcontractor to develop and execute a coordinated social media and influencer marketing campaign on behalf of the Florida Department of Agriculture and Consumer Services. The scope includes creating content calendars, managing influencer partnerships, overseeing paid social promotions, and tracking engagement across key platforms such as Instagram, Facebook, and TikTok. The campaign must align with state messaging objectives and be delivered with measurable outcomes to ensure audience reach and interaction. All work must be performed in accordance with state guidelines and standards, with performance expectations clearly defined by the agency. The opportunity is posted under NAICS code 541850, which classifies it as advertising and related services, and is structured as a subcontract with no set-aside provisions. The solicitation was published on July 21, 2026, and responses are due by August 11, 2026. While details about the place of performance and point of contact are not specified, the work is expected to support Florida’s public outreach initiatives. Bidders must access the full solicitation through the Florida Marketplace vendor portal to review requirements, submission protocols, and any additional terms governing performance, reporting, and compliance.