This Solicitation opportunity from Hawaii was posted on May 15, 2026. The submission period has ended. Browse the details below for market research, or find similar active opportunities.

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RFP 26-12 Marketing Campaign Effectiveness Study 2026-2028

Closed

P26002921State & Local

Submission Closed06/16/2026, 12:00:00 AM UTC

Contract Overview

Solicitation details, issuing organization, response deadlines, documents, and interested companies for this government contract opportunity.

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AI Contract Overview

The Hawai‘i Tourism Authority (HTA) is seeking proposals from qualified firms or individuals to design, conduct, analyze, and report on the effectiveness of its paid advertising campaigns targeting the U.S. and Japan markets. This study will focus on measuring key indicators such as advertising awareness, the influence on travel decisions, visitor spending, and the economic and tax return on investment of HTA’s advertising expenditures. The evaluation will specifically assess the impact of HTA’s advertising investments made during the calendar year in these two key markets, providing critical insights into the return on public funds invested. This solicitation, titled "RFP 26-12 Marketing Campaign Effectiveness Study 2026-2028," is managed by the Department of Business, Economic Development, & Tourism of Hawaii and is open until June 16, 2026. The work will be performed statewide across Hawaii. Interested parties may contact Tracey Fermahin for more information. The study outcomes are intended to support HTA’s ongoing efforts to optimize the effectiveness of its marketing campaigns by providing detailed data and analysis that inform future investment and strategy decisions in tourism promotion.

General Info

HTA seeks firms to evaluate paid advertising effectiveness targeting U.S. and Japan markets by 2028.

Agency

Hawaii → Department of Business, Economic Development, & Tourism

NAICS

541910 - Marketing Research and Public Opinion Polling

Place of Performance

HI, USA

Set-Aside

NONE

Documents

Addendum 01 to RFP 26-12 Marketing Campaign Effectiveness Study 2026-2028

amendment

High

AG-008 103D General Conditions (1.10.23)

16 pages · general-conditions

High

Attachment 08 Conflicts of Interest Disclosures and Attestations

conflicts-of-interest-form

High

HTA RFP 26-12 Marketing Campaign Effectiveness Study 2026-2028

rfp

High

HTA RFP No. 26-12 Offeror Checklist for Marketing Campaign Effectiveness Study 2026-2028

offeror-checklist

High

RFP 26-12 Marketing Campaign Effectiveness Study Proposal Transmittal Letter

proposal-transmittal-letter

High

RFP 26-12 Standard Qualification Questionnaire for Offerors

standard-qualification-questionnaire

High

Confidential Information List Attachment

confidential-information-list

Low

Contractor References Form

past-performance

Low

Corporate Resolution Authorization Document

other

Low

Subcontractor References Attachment for Solicitation

subcontractor-references

Low

AI Contract Breakdown

Uniform Contract Format

Timeline

PhaseClosed

PostedMay 15

Solicitation

Response DeadlineJun 16

Deadline has passed

Submission Closed

06/16/2026, 12:00:00 AM UTC

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Organization & Contact Information

AgencyHawaii → Department of Business, Economic Development, & Tourism

Contacts1 person available

OfficeHI, USA

Organization / AgencyHawaii → Department of Business, Economic Development, & Tourism

Office AddressHI, USA

Contacts

Tracey Fermahin

contact@example.gov

+1 (555) 000-0000

Full Description

The Hawai‘i Tourism Authority (HTA) evaluates its programs based on their impacts and the return on investment of public funds. The purpose of this solicitation is to seek proposals from qualified firms or individuals to design, conduct, analyze, and report on the effectiveness of its paid U.S. and Japan advertising campaigns, including detailed measurements of advertising awareness, travel influence, visitor spending, and economic/tax return on investment (ROI). The study will evaluate the impact of HTA’s calendar year advertising investments within the U.S. domestic and Japan markets.