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99--Sponsorship coverage and advertising for help in recruitment for the Michigan National Guard in the NASCAR Community.

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10484756Federal

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The contract involves the United States Property and Fiscal Office for Michigan awarding a media and sponsorship coverage agreement to International Speedway Corporation for the Michigan International Speedway NASCAR races occurring in June and August 2014. The focus is on advertising and brand awareness, specifically aimed at recruitment support for the Michigan National Guard within the NASCAR community. The events are expected to draw large crowds, with seating capacity requirements of 125,000 spectators and an additional capacity of 50,000 spectators in the infield. The advertising will be broadcast on a major network television station, providing significant exposure. Interested responders must come from venues capable of meeting these large audience capacities and submit their responses in writing by 10 am Eastern Standard Time on June 10, 2014, to the USPFO for Michigan’s Purchasing and Contracting Division. Communication options include fax, phone, or email, with contact directed to Shelly Hickling. The contract falls under NAICS code 711310, which pertains to performing arts and spectator sports. This contract is not a solicitation for quotations but a notice of intent to award, and further information can be provided upon request.

General Info

Michigan National Guard partners with International Speedway for NASCAR advertising targeting recruitment in 2014.

NAICS

711310 - Promoters of Performing Arts, Sports, and Similar Events with Facilities

Place of Performance

MI

Set-Aside

NONE

Documents

0

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Organization & Contact Information

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AgencyDepartment Of Defense → W7NF Uspfo Activity Mi Arng
ContactsNo contacts available
OfficeLANSING, MI, 48906-2934, USA
Office AddressLANSING, MI, 48906-2934, USA
ContactsNo contact information available

Full Description

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The United States Property and Fiscal Office for Michigan intends to award a contract to International Speedway Corporation (Michigan International Speedway) for media and sponsorship coverage, advertising and brand awareness during the Sunday 13-15 June 2014 & 15-17 August 2014 NASCAR Race at Michigan International Speedway in Brooklyn, MI. THIS IS NOT A REQUEST FOR QUOTATION. Further information can be provided if required. Responses to this intent should be from venues capable of seating 125,000 spectators as well as the potential of 50,000 spectators in the infield. This advertising will be televised on a major network television station. Responses to this notice of intent to award must be submitted in writing no later than 10 am eastern standard time on 10 June 2014 to the USPFO for MI, Purchasing & Contracting Division, ATTN: Shelly Hickling, 3423 N. MLK Blvd., Lansing, MI 48906-2934 via fax +1 (555) 000-0000, phone +1 (555) 000-0000 or email contact@example.gov NAICS: 711310

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