99--Sponsorship coverage and advertising for help in recruitment for the Michigan National Guard in the NASCAR Community.
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The contract involves the United States Property and Fiscal Office for Michigan awarding a media and sponsorship coverage agreement to International Speedway Corporation for the Michigan International Speedway NASCAR races occurring in June and August 2014. The focus is on advertising and brand awareness, specifically aimed at recruitment support for the Michigan National Guard within the NASCAR community. The events are expected to draw large crowds, with seating capacity requirements of 125,000 spectators and an additional capacity of 50,000 spectators in the infield. The advertising will be broadcast on a major network television station, providing significant exposure. Interested responders must come from venues capable of meeting these large audience capacities and submit their responses in writing by 10 am Eastern Standard Time on June 10, 2014, to the USPFO for Michigan’s Purchasing and Contracting Division. Communication options include fax, phone, or email, with contact directed to Shelly Hickling. The contract falls under NAICS code 711310, which pertains to performing arts and spectator sports. This contract is not a solicitation for quotations but a notice of intent to award, and further information can be provided upon request.
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