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R--Advertising Services via Marketing Partnership & Race Sponsorship

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NOI0010291216Federal

Contract Overview

Solicitation details, issuing organization, response deadlines, documents, and interested companies for this government contract opportunity.

AI Contract Overview

The National Guard Bureau, through the United States Property and Fiscal Office for Michigan, plans to award a sole source contract to Michigan International Speedway (MIS) for advertising services aimed at recruiting within the NASCAR enthusiast demographic. This contract is being pursued under the justification that MIS is the only known responsible source capable of meeting the agency's specific marketing and sponsorship needs, in accordance with FAR 13.106-1(b)(1). The contract will be a firm fixed-price agreement covering a range of services including season-long track signage across multiple billboard locations, advertising in e-newsletters, promotional collateral for ticket mailings, website advertising and banner placement, meeting space and display areas at three weekend events, and naming and title rights to a NASCAR World Truck Series event with extensive media coverage. The purpose of these services is to generate qualified recruiting leads for the Michigan National Guard by directly engaging the targeted NASCAR fan base. While this announcement serves to notify interested parties, it is not a solicitation for bids or proposals. The government will consider any responses received by the specified deadline before finalizing the sole source contract. The notice emphasizes that the government will not compensate for information submitted and retains full discretion over whether to pursue a competitive procurement. The contract aligns with NAICS code 711310, which pertains to performing arts and spectator sports, reflecting the nature of the advertising and sponsorship activities involved.

General Info

Sole source contract awarded to Michigan International Speedway for targeted NASCAR recruiting advertising.

Agency

Department Of Defense → W7NF Uspfo Activity Mi Arng

NAICS

711310 - Promoters of Performing Arts, Sports, and Similar Events with Facilities

Place of Performance

Set-Aside

NONE

Documents

No documents available

Documents will appear here when they are available.

AI Contract Breakdown

Uniform Contract Format

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Timeline

PostedFeb 12

special-notice

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Organization & Contact Information

AgencyDepartment Of Defense → W7NF Uspfo Activity Mi Arng

ContactsNo contacts available

OfficeLANSING, MI, 48906-2934, USA

Organization / AgencyDepartment Of Defense → W7NF Uspfo Activity Mi Arng

Office AddressLANSING, MI, 48906-2934, USA

ContactsNo contact information available

Full Description

Notice of Intent to Award Sole source Contract: - The National Guard Bureau, United States Property and Fiscal Office for Michigan, intends to solicit and award a sole source contract to Michigan International Speedway, (MIS) for Advertising Services via Marketing Partnership & Race Sponsorship for the Michigan National Guard in pursuit of qualified recruiting leads within the NASCAR Enthusiast demographic. This Sole Source requirement meets the conditions of FAR 13.106-1(b)(1); only one responsible source has been identified as reasonably available to provide the agency requirements. MIS is the only known source that can provide these advertising services directly to this target demographic. Information received as a result of this notice will be considered solely for the purpose of determining whether to conduct a competitive procurement. This synopsis is for notification purposes only and does not constitute a solicitation for bids, quotes, or proposals. The North American Industry Classification System (NAICS) Code is for this requirement is 711310. This will be a firm fixed contract. Services required include but are not limited to 1) Season long track signage to include: three backstretch billboards, twelve guest tram signs, two trackside billboards, three grandstand billboards, one highway billboard, track wall signage. 2) Advertising in two e-newsletters reaching MIS subscribers 3) Permission to produce promotional collateral to be inserted into all ticket mailings for MIS sponsored events 4) Advertising and banner placemen0t on MIS official website. 5) Meeting Space for 3 weekend events 6) Display Space Footprint for Weekend Events 7) Name and Title Rights to NASCAR World Truck Series Event - to include media speedway and race advertising campaign, speedway and race promotional collateral, National Pre and Post Event Media Coverage via Television, radio, and internet. The Government does not intend to pay for any information provided under this notice. A determination by the Government not to compete this proposed contract based on this notice is solely within the discretion of the Government. This synopsis does not constitute a solicitation, however all responsible sources that believe they can meet all of the requirements may contact the USPFO for Michigan via Email @ contact@example.gov. And be considered by the Government. If no responses are received by 26FEB13, 12:30 Noon Eastern Time a Sole source contract will be pursued with MIS.