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Audience Research & Market Intelligence

Active
Federal

Contract Overview

Solicitation details, issuing organization, response deadlines, documents, and interested companies for this government contract opportunity.

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This contract involves performing comprehensive qualitative and quantitative audience research, including the development of segmentation models, creation of personas, behavioral analyses, and market assessments. The work aims to provide in-depth market intelligence to support better understanding of target audiences, enabling enhanced decision-making and strategic planning. The contract falls under the NAICS code 541910, which pertains to marketing research and public opinion polling services. Issued by Washington Headquarters Services on behalf of the Department of Defense, the contract is a subcontract opportunity based in Washington, D.C., with a specified zip code of 20301. The solicitation was posted on June 11, 2026, and responses are due by July 14, 2026, at 4:00 PM. No specific type of set-aside or organization type was indicated, and additional details or points of contact were not provided.

General Info

Conduct audience research and segmentation for Dept. of Defense subcontract, due July 14, 2026.

Agency

Department Of Defense → Washington Headquarters Services

NAICS

541910 - Marketing Research and Public Opinion PollingView NAICS

Place of Performance

Washington, DC, 20301, USA

Set-Aside

NONE

Documents

(0)

No documents available

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Timeline

Posted

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Response Deadline

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Response Deadline

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Organization & Contact Information

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AgencyDepartment Of Defense → Washington Headquarters Services
ContactsNo contacts available
OfficeN/A
Organization / Agency
Department Of Defense → Washington Headquarters Services
Office AddressN/A
ContactsNo contact information available

Full Description

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Conduct qualitative and quantitative audience research, segmentation models, personas, behavioral analyses, and market assessments.

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